AJIBOYE Forums - Internet Marketing - Pay-per-Click (PPC)

Secrets of the Pay-per-click Advertising

Wed, 09 Jun 2010 00:00:00 EDT

Pay per click advertising is one of the major components of internet marketing, if not the largest one. Internet marketing aims at promoting websites. In other words, its goal is to drive visitors to a particular website. Pay-per-click advertising is one of the techniques, which can make that possible. Here an advertiser pays search engine (Google, Ping, Yahoo, whatever) for every click, people do on his ads, which are published alongside with the natural or generic search results. There are tons of secrets on PPC advertising in the Internet. Some of them are vague, others are really helpful. Below we will try to summarize some key tips of effective internet marketing with PPC.

1/ Develop your PPC plan in advance. Think about how much money are your ready to invest in this form of internet marketing and what your daily budget is going to be. Think about the profitability of your business. You cannot pay for clicks more that you are likely to earn through generated traffic.

2/ Prefer specific keywords instead of the most general ones. For example, “Ohio car transporter” is better than “car transporter”.

3/ Don’t try to win the first prize. Bidding the highest rate may be tempting, but often the cost of first place is inflated, especially for highly-searchable keywords. It is usually more reasonable to bid on more specific keywords with less popularity, but with more chances to bring you real customers. Even if your ad is displayed second or third, you still have powerful tools to attract visitors’ attention, for example, by quality ad copy.

4/ Target your ads to your potential audience. Use geographic targeting to receive clicks from the people, who are most likely to buy your products or services.

5/ Be creative with title and descriptions. There are certain length limitations on these, so try to think out some short but catchy phrase to attract visitors and make them love visiting your site.

6/ Prepare quality landing page. Google has quality score, which influences the bid rate. You need to keep your quality score high to receive lower bids. Landing page quality is one of the factors, influencing the quality score. So make it relevant to your ad. Landing page should contain keywords you specified in your ad.

7/ Care about statistics. Statistics is important in internet marketing. For example, conversion rate can help you understand how many clicks you need to make one sale. This will help you better understand how much money you can afford for click rate.

8/ Do not send people to your homepage. If you advertise leather sofas in Dallas, put the link directly to the page, where people can view the information on this very type of furniture and order it, instead of directing visitors to your homepage with the complete catalogue on it.

9/ One item per one advertisement. Do not try to create one ad for multiple products or services, you offer. If you have multiple items in stock, simply create separate ads for those of them, you wish to advertise.

10/ Do not try to catch all the fish. If you sell antivirus software, a good ad copy will be “Two-year antivirus protection for $49” instead of just “Protect your PC for two years”, because the first option will filter out all those customers, who are looking for free antivirus solutions.

Understanding Click Frauds

Fri, 14 May 2010 00:00:00 EDT

Click fraud is, perhaps, one of the biggest mysteries around the pay-per-click advertising. According to the statistics on this kind of Internet marketing, about 20% of the clicks at the pay-per-click networks are generated in a fraudulent way. In other words, every fifth dollar one spends on his PPC campaign, are wasted in vain because of click frauds.

The nature of the click fraud idea is pretty simple. When you sign up and pay for PPC advertising, you expect real people, who are interested in the advertised products or services, to click on the ad and you are ready to pay for such clicks. However, in the situation with click fraud, it is a malicious program or automated script, that “clicks” on your ads, thus draining your advertising budget, but simultaneously adding profits to both a website, where your ad is displayed and to an advertising program you are with.

Who benefits from click frauds?

There are a lot of controversies and undisclosed facts about click frauds, but it is clear enough that within a chain of publisher-advertising network-advertiser, it is the advertiser, whose interests are harmed with click frauds. For other parties it may even be beneficial, since advertiser has to pay for all the clicks and does not have any instruments to define the portion of fraudulent clicks if such situation occurs.

It is interesting to note, that there were several lawsuits against the largest advertising networks in the past. For example, in 2004 Yahoo settled a class lawsuit against it for not doing enough to protect advertisers from fraudulent clicks. It cost 4.5 million dollars for the company. In 2006 Google had to pay out 90 million for settling the similar case.

What is a Click-Through Rate and How It Can Influence Quality Score

Wed, 05 May 2010 00:00:00 EDT

Click-through rate or CTR is one of the measurements, which are used to evaluate the efficiency of the online pay-per-click campaign. Internet marketing often involves pay-per-click advertising in complex with other techniques of website promotion, such as copywriting and building backlinks.

Click-through rate shows the ratio between the number of a particular ad impressions and the number of clicks on this advertisement. Literally, CTR shows the percentage of clicks on your advertising, which is calculated on the basis of how many times your ad was shown to the visitors. For example, if an ad was shown 100 times and 1 person clicked on it – the CTR will be 1%.

The CTR rate is vitally important for advertisers because it reflects how visitors perceive the particular text and format of the advertising. If the CTR is too low – that is the true signal, saying that people are not interested in what is advertised or how it is advertised. High CTR rate, on the contrary, means that an advertiser is on the right way to the internet marketing success.

OK, now we know that the higher CTR – the better, but what rate should be considered encouragingly high and what should be treated as desperately low. Basically, there is no a commonly accepted range, since a lot depends on the particular situation. Most of the experts agree that the average click-through rate in PPC advertising today is about 0.2 – 0.3 percents. In other words, a typical ad will receive 2 clicks per every 2 or 3 thousands of impressions.

Here it is necessary to note a significant role played by keywords in the internet marketing concept. Usually, more general keywords get much lower CTR than specific keyword phrases. For example, for an advertisement with the keyword “movie” the CTR rate of 0.2% will be a huge success. However, if an advertiser will use more specific keyword, for example “movie store in Dallas”, a significantly higher CTR can be achieved.

The higher click-through rate – the higher Quality Score is. It is now known that all the major online advertising platforms, such as Google, Yahoo, and MSN, use quality score to rate the submitted ads and define the place of their displaying on a generic search results page, where such ad should be shown. In other words, if there are 7 advertisers bidding for the same keyword, the priority will be given to the one with the highest quality score. Besides, keeping quality score high can help to lower the minimal bid rate. So, it is obvious that online advertisers should do their best to influence quality score.

Fortunately, search engines revealed the factors which are considered when calculating the quality score, and now all the web masters and online advertisers can tune their ads to get as high quality score as possible. Below are the primary factors, which influence the quality score:

Click –through rate (now you know why it is important to keep CTR high)
Ad copy relevance (this means the text in the advertisement should be relevant to the keywords chosen)
Landing page quality (mostly this is estimated on the basis of the time, which is required for the page to load into a browser)
Geographical positioning (geo targeting can influence the overall quality score of a particular ad)

So, it looks like internet marketing is getting more and more sophisticate these days. Thinking of it as of the program, where invested money is enough to generate a huge traffic to your site, seems to be “slightly” misleading. Now, it is a very competitive environment and online advertising requires significant skills and understanding of the PPC strategy as well as its key influential factors, such as CTR and quality score in order to be successful in the internet marketing.

How Can a Quality Score Save Your Advertising Budget?

Wed, 05 May 2010 00:00:00 EDT

If you in the internet marketing, sooner or later you’ll find yourself interested in the means of reducing your advertising budget while increasing the performance of the whole campaign. Pessimists will probably say here it is impossible; however, realists (read “experts of the internet marketing”) have already found the ways to do both – increase the efficiency of the ad and reduce the cost of the campaign.

One of the ways to do that is to work on increasing the quality score rate. It is known that quality score is among the key characteristics of the advertising campaign, used by Google in its pay-per-click program AdWords. This is one of the technical means the company use to separate the wheat from the chaff (or smart advertisers from the cunning ones).

Actually, the quality score can be applied to different objects of internet marketing campaigns, such as advertiser’s account, ad campaign as a whole, or a particular ad. There are multiple factors which are considered while calculating the quality score, including the relevance of the ad copy to the keywords, quality of the landing page, click-through rate, and others.

However, the most important thing about quality score is that it influences the position of the advertisement and the minimum cost of a click. That means, that if you have higher quality score than your competitors – your ad will be displayed first. Furthermore, you will receive lower cost per click again in comparison to your competitors, struggling for the same keyword.

Top 10 Pay-per-Click Programs

Thu, 29 Apr 2010 00:00:00 EDT

Pay-per-click is currently among the leaders of the internet marketing. There are over 500 web sites, which offer this type of online advertising these days. However, according to the statistics collected by PayPerClick Universe, about 85% of all pay-per-click advertising is handled by top 10 programs of PPC internet marketing. Below is the list of the leaders of PPC providers:

- Google Adwords

- Yahoo Search Marketing

- SearchFeed

- 7Search

- MIVA

- Findology

- Ask.com

- Marchex AdHere

- Bing

- Advertise.com

It is also worthy to mention that the minimal deposits varies from USD 5 to USD 100 among these providers, as do the sets of services and advertising tools offered at the above mentioned sites. The experts still place Google Adwords at the top of the list with its huge popularity, low deposit requirement, and immense collection of tools for effective internet marketing.

Understanding Pay-per-Click Terms from AdWords

Sun, 28 Mar 2010 00:00:00 EDT

Google AdWords is one of the three largest providers of pay-per-click advertising services. The other two programs are Yahoo! Search Marketing and Microsoft adCenter. Many experts treat Google AdWords as the leader of internet marketing. Though the concept of PPC advertising is pretty simple, it is still useful to get familiar with basic terms used in Google AdWords in order to properly use this powerful instrument of internet marketing.

Click, also known as a clickthrough, refers to the situation, when a web site visitor clicks the displayed ad. After such click this visitor is redirected to the advertised web site, and an advertiser is charged for the amount of money specified as cost per click.

Impressions or number of impressions – this is a commonly used term, which shows how many times a particular ad has been displayed in Google network (search results, affiliate web site, etc.)

Keyword – keywords are used to link a particular advertisement with the targeted audience. The ads are displayed when a user enters search string which matches the particular keyword specified by an advertiser. Keywords are also used to display the ads on the relevant web sites. For example, if you would like to advertise your car repair service in Arizona, you may choose “car repair service Arizona” as the keyword. In this case everyone, who will try to google “car repair service in Arizona” will see your ad next to the organic search results. Besides, your ad will be also displayed on the affiliate sites with the content relevant to car repair service in Arizona.

Relevance – by Google definition, relevance shows the level of usefulness of the advertised information to users. In other words, relevance means the quality of an ad. Google tries to make ads relevance as high as possible so, showing people only those ads which match their searching criteria. The higher the relevance is or the closer the displayed ad is to a particular search string – the more chances exist for users to click such ads.

Quality score – this is the measurement for the relevance of an ad, keyword, or a webpage. The quality score is based on a wide variety of factors, but the general rule says that advertisers should try to achieve maximum possible quality score, since this will ensure low cost-per-click value and displaying of the ads only to the targeted audience.

Display URL – when you create an advertising campaign in Adwords, you have to specify two URL addresses for your ad. The first one is called display URL and this is the one, which users will see in your ad online. Usually this is the home page or the domain name of the site, for example, www.ajiboye.com

Destination URL or landing page – this is a second type of URL addresses for an ad. Destination URL is not displayed to users, but it is the one, which users will visit when they click a particular ad. This can be the address of a particular service you would like to advertise, for example, http://www.ajiboye.com/SPT-590-256-design011-Internet_Marketing.asd.

Daily budget – this is the amount of money you are ready to spend on your internet marketing each day. One can specify this amount in AdWords and the ads will be displayed as long as the daily budget allows.

Maximum Cost-per-Click – this is the highest amount of money you are ready to pay for a click on your ad. Here it is important to mention that AdWords can automatically reduce the maximum CPC. For example, if you set your max. CPC for 0.20 USD, but the cost of a click on a particular webpage is 0.10 USD, AdWords will reduces your maximum value to 0.11 USD to ensure displaying of the ad on a particular webpage while keeping advertiser’s expenses as low as possible.

Maximum CPM – this term refers to “maximum cost-per-thousand impressions”. It shows the highest amount of money you are ready to pay for 1000 times your ad is displayed.

Click-to-Call â�� the Innovation of the Internet Marketing

Sun, 28 Mar 2010 00:00:00 EDT

Internet marketing is a very actively-developing industry, where pay-per-click programs occupy the greatest share of the market. Recently, a new interesting feature has been introduced by Google to enhance the experience of advertising via AdWords. The innovation is called Click-to-Call and it allows users, who search for goods, products, or services through their mobile phones with full internet browsers, such as iPhones, to make phone calls directly to the advertised companies.

While clicking on the ad displayed on your computer results in visiting the advertised website, clicking on the phone number displayed on mobile phone results in calling that company. That is pretty useful and convenient for users: no need to visit the company’s website, you just call them and enquire about the products or services, you are interested at. Furthermore, the cost of a call is the same as the cost of a click in pay-per-click advertising. So, this is just another tool, making business closer to potential customers.

To start using a new service, AdWords users need just to specify their business phone number, define targeted location of potential customers and allow showing the ads on iPhones or other mobiles with full internet browsing.

Planning and Writing Skill is Needed

Sun, 20 Dec 2009 00:00:00 EST

Planning and Writing Skill is Needed

The key to effective PPC campaigns is in your keyword strategy and the quality of your visitor analytics. Many companies set up their PPC advertising campaigns without much planning. Campaigns need to be structured so that unproductive keywords can be filtered out and high performers improved upon.

On occasion, an advertiser will find themselves prohibited from bidding on a keyword phrases because their ad's click through rate was so poor. You definitely want to avoid that problem. Popular keywords are associated with particular solutions in consumer's minds. You'll find you're competing with companies that offer a more popular solution, so although your ad shows for that particular search phrase, it isn't really what most people are looking for. This means your click through rate will be low and your ad will stop being shown. Your ad's appearance is not a certainty when you're trying to sell a specialized niche product under a general common search term. A sophisticated keyword and ad copy strategy will be needed.

To maximize your PPC advertising performance, you must bid on the right selected keyword phrases, write persuasive, moving ad copy, and have a well written page to have them click through to. If you know how to attract the prospect and deliver them seamlessly to a solution they need, you'll be rewarded with a good sales rate. The number, style and type of words you can use in your ads is restricted so writing attractive, persuasive text ads is much harder than you'd expect.

Success Secrets Of PPC Campaigns

Sun, 20 Dec 2009 00:00:00 EST

Success Secrets Of PPC Campaigns

Many individuals are increasing their bottom line profits by implementing successful PPC campaigns. The PPC campaign allows you to determine and test your visitors’ behaviors, provide feedback as to your keyword usage within your advertisements and more. The idea behind the PPC format is that you can instantly generate a gold mine in sales if you use the programs effectively.

A good many entrepreneurs and businesses use PPC as a way to generate sales. They also use it to produce leads and to provide exposure as to the company’s brand. You should therefore come up with a purpose for your PPC campaign. Are you using your campaign to generate sales or is it more specifically designed in order to produce more leads or a little of both? At the same time is this a critical step in increasing your company’s own level of brand awareness? Address these key questions before starting out: it will be helpful as to how you handle the entirety of your PPC campaign.

Another consideration is your budget: You are well advised to determine your budget relative to the expectations of the PPC campaign. Your budget should be in line with your product’s profit margin and you merely can’t set a budget aside for a certain number of months just to see what direction your PPC campaign takes: this will be highly ineffectual. You will need to spend a significant amount of time during the initial weeks of the PPC campaign in tweaking your selected keywords and advertisements.

Increasing Affiliate Sales Using PPC

Sun, 20 Dec 2009 00:00:00 EST

Increasing Affiliate Sales Using PPC

Increasing sales with regard to affiliate programs is an easy task. This is due to the fact there are many advertising programs that employ the objective of placing cash in your pocket in rapid fashion. Internet marketers are well pleased with the affiliate concept. One reason is that they do not need to spend endless hours locating products and/or services to promote on the Internet. The affiliate program allows an entrepreneur to promote their link with products and/or services he or she has an interest or are possibly a compliment to items they are already selling online.

However, as with any worthwhile marketing program in order to achieve the greatest results in sales the online entrepreneur will need to learn how to efficiently leverage marketing expenses and advertising costs. The quickest way to do this is to implement a solid PPC program or Pay-per-Click strategy.

Do not allow the easy use make you to think there isn’t a good deal of strategy in gaining the best possible advantage from PPC. One reason PPC can be mishandled is that there are so many different components to a standard program. When you are reviewing many variables across the board your first instinct will be what to review first. You’ll need to be proficient in understanding these elements of the PPC program if you wish to receive the greatest online success.

This isn’t about disregarding PPC however as it is one of the best advertising vehicles available especially for affiliate programs if not improperly applied. In order to gain the fullest use out of your PPC program you will need to take several steps and be aware of several facts:

First you will need to register with a program such as Google AdWords. The program is set up where you bid on selective keywords relative to the content on your affiliate site. Let’s say your site is about martial arts however you are trying to address a niche audience comprised of kick boxers then you may want to place kick boxers inside the AdWords Keyword tool and find out generally how many different persons are searching on your keyword. Further if you are selling apparel needed for kickboxing then this may be used within your keyword combo as it is important to keep your keywords relative as possible to what your audience is searching as.

Second, you will need to bid for a position regarding the keywords you have selected. It is advised you bid for the second or third tier because many times people just click on the top position not in search of product but just out of habit — remember you want niche traffic to come to your site.

Third you will need to write meaningful content within your advertisement supplying the necessary keywords of which you’ve placed your bid. Also, since you only pay per click you will want to pay attention as to your conversion ratio. If it is not what you expected adjustments are needed.

Lastly, make certain you stay within a certain budget. The AdWords program is budget friendly particularly since you are paying for visitors.

PPC Advertising: A Very Effective Method of Online Advertising

Sun, 20 Dec 2009 00:00:00 EST

PPC Advertising: A Very Effective Method of Online Advertising

Advertising online through Pay-Per-Click (also known as PPC) advertising is a very efficient means in driving traffic to your Web site. People looking for particular products or services will generally look to the Internet as a source to buy such specialized products or services. This is important to know for you as it allows you to take your marketing strategy to a new level in specifically locating buyers who are actually interested in your particular the products or services that you are offering.

Possibly the best reason an individual would use Pay-Per-Click advertising as part of their Internet marketing scheme is that coupled with SEO or search engine optimization techniques it can address the interim period when the web user is awaiting for his or her Web strategies to kick in as far as getting within the top rankings of the search engines. SEO does not take effect overnight and although necessary in proper online marketing strategy, it will be realistically at least a year before your website will be found within the top tier. In the meantime, you can purchase some Pay-Per-Click advertising to fill the void.

Pay-Per-Click advertising will allow you to bid on primary keywords that are directly related to your product or service and allow you to attain instant traffic to your Web site. You will be bidding for first, second, or third positions within the search engines and relative to the keywords you have chosen. The keywords that you bid on should be connected closely with the products or services you offer and based on how your customer may search for what you offer on your site.

Analyze Future PPC Advertising Trends By Looking Backwards

Sun, 20 Dec 2009 00:00:00 EST

Analyze Future PPC Advertising Trends By Looking Backwards

A good way to analyze PPC advertising trends is basing it on the season. Many businesses online are finding their business increases with each and every passing season. For example, in the United States, certain businesses find a good time to advertise is during back-to-school. Other businesses rely on Christmas for the bulk of their income. Still other businesses, use ad trends during vacation season.

Therefore, if you have products or services that benefit from special seasons then you should be taking advantage of this fact. Analyzing your ad campaign during particular seasons may prove to be highly beneficial to you. The idea is to invest ad dollars when demand is at it is strongest. If you are an Internet marketer who has products that sell well during certain times of the year you will not want to miss out analyzing sales when your profit potential is at its highest point.

To implement a PPC campaign for example, you should be setting up for the seasonal sales training by determining profit-producing keywords relative to your site’s products and/or services. In fact if you are not certain how to attain the best keywords it is suggested you take a look at similar sites or competitor’s sites and get a jest of their keyword money-makers. The sites naturally should be at the top of the search categories for your particular niche.

PPC adviser should have to consider four things when choosing a bid management system

Fri, 18 Dec 2009 00:00:00 EST

PPC adviser should have to consider four things when choosing a bid management system

1. The number of keywords you are currently bidding on.

2. The size of your budget.

3. Is the system going to do a better job managing your budget across all your campaigns?

4. The number of campaign that are currently being managed.

SEO typical tools

Fri, 18 Dec 2009 00:00:00 EST

SEO typical tools

* Optimised source code

* Keyword analysis

* SEO-optimised content

* Meta tags analysis

* Search engine submissions and monitoring

* Getting quality back links

PPC Process

Mon, 14 Dec 2009 00:00:00 EST

As “pay-per-click advertising” is a relatively recent phenomenon, many online business owners do not fully understand the meaning of the term. Nor do they realize its enormous potential for increasing their online presence and bringing more traffic to their websites. Even people who appreciate basic search engine marketing techniques, sometimes fail to make the distinction between pay-per-click (PPC) ad campaigns and organic search engine optimization.

PPC search engines are those that provide a marketing alternative called "pay-per-click" to users. PPC advertising involves the placement of a small ad on the search results page for a specific keyword or phrase in return for a specified payment when a visitor actually clicks on the ad. Advertisers pay nothing to appear on the results page as such, they only pay the amount they have agreed to (or bid for) when someone actually clicks on their ad and is subsequently taken to the landing page on their website. The term "pay per click" means just that, the advertiser pays for each occasion a visitor clicks on the ad.

PPC Search Engines

Mon, 14 Dec 2009 00:00:00 EST

The most popular pay-per-click (PPC) search engine is Google and their PPC advertising program is called AdWords. The next most popular search engines are Yahoo!, MSN Live, and Ask. Many other search engines offer PPC advertising opportunities, ranging from metasearch engines that include traffic from various other engines and online sources all the way to small, niche search engines that specialize in one or more categories or topics of interest.

A PPC listing on a search engine results page normally contains a title, which is usually a short heading (approximately 50 characters maximum) and also a short (usually no more than 200 characters long) description of your business or some promotional wording, as well as a link to your website. Most PPC search engines have a strict control over the type of text that can appear in the listing, and sometimes include a manual review before approval. There are others that automatically approve ads when they are submitted.

Basic Steps to a Constructing a Pay-Per-Click Campaign - 1

Mon, 14 Dec 2009 00:00:00 EST

The first step in creating a pay-per-click (PPC) advertising campaign is to settle on your budget and the level of risk you are prepared to accept. These decisions help you to decide which PPC search engine(s) you will select to start with. The bigger search engines are less risky as they already have excellent market coverage and tend to provide a great level of help their users. However, they also are the most costly in terms of how much money you must spend to obtain a visible ranking.

The second step is to select your keywords or phrases. There are many free, independent tools obtainable to assist you with keyword research. Some also disclose current bids for specific words or phrases on different search engines.

The third step is the creation of the headline that will show on the search results page, and a short description of your product or service, or other promotional text.

Then you need to open an account with a PPC search engine. Be ready to supply your name, company name, address, phone number, email address, etc. Generally it is free to open an account. No charges are applied until you have bid on the search words or phrases you want and have funded your account.

Basic Steps to a Constructing a Pay-Per-Click Campaign - 2

Mon, 14 Dec 2009 00:00:00 EST

You may have a couple of options for funding your ad campaign. For example, you could fund your account with a credit card for a fixed amount, say $200. When this amount is spent, the advertising stops. Otherwise, you could set a monthly spend limit where your ad will no longer appear once the limit is reached. Think carefully about the funding option you choose and consider the consequences to try and avoid unanticipated debits to your credit card.

Ensure you read the terms and conditions in the agreement so that you understand the minimum deposits required, as well as what happens to your deposit if you decide to cancel your campaign.

Usually, the initial deposit for a PPC ad campaign varies between $25 and $50. Occasionally, some search engines will offer a promotional amount of money as a bonus to begin your campaign.

You can now begin bidding for keywords. When you first register the keywords you have selected with the search engine (and remember some big businesses will have thousands of keywords), you must specify the maximum amount you are willing to bid for those keywords.

The cost of a keyword can vary anywhere from 1 cent to a few dollars or more, depending on its popularity as a search term and the search engine itself. Obviously, advertisers who pay more appear higher on the search results pages.

Tips to Keep in Mind While Running a Pay-Per-Click Campaign

Mon, 14 Dec 2009 00:00:00 EST

There can be strong competition for specific keywords and phrases on a given pay-per-click (PPC) search engine. Most PPC search engines have an automatic bidding procedure for you (stopping when they reach the maximum bid you have specified). However, personal involvement and the cautious use of third-party tools by the user is prudent to make sure the tracking mechanisms built into the search engine's control panel are in synchronization with what is actually occurring.

Until recently, the general rule was that the business that bid the highest amount of money for a specific keyword would be ranked first in the PPC results, the second-highest bidder would be ranked second, and so on. Over the last little while, an element called "quality score" has become the decisive factor in Google AdWords listings, and has also been introduced into Yahoo! Generally, PPC search engines limit the number of PPC ads on a results page to less than 10, and it has been shown that unless you are in the first 3 or 4 of the PPC ads, you are much less likely to be investigated by visitors.

As the competition is so strong, most PPC search engines do not require a minimum amount of money be invested in a campaign. In actual fact, some will even give you a nominal amount of money to begin your campaign with. Some may require a deposit of a small amount, however, this money is then applied to your account.

Understanding Pay-per-Click Systems - Determining the Cost

Sat, 12 Dec 2009 00:00:00 EST

Pay-per-Click or PPC belongs to the most attractive and effective techniques of internet marketing. It offers an advertiser a reasonable billing system, when he only pays for the actual clicks and real traffic to the target website; and the publisher receives broader range of advertisers, allowing him to display ads relevant to the content of the source web pages.

In order to estimate the financial benefits of PPC internet marketing, it is important to understand two basic approaches to defining the cost of every click. This knowledge will later help you understand how much you will have to pay for every click on your banner or advertisement and evaluate the real benefits of your internet marketing campaign.

So, the first approach is called flat-rate PPC. It means that there is a fixed amount of money that an advertiser will have to pay a publisher for every click made by visitors on his ad or banner. The flat rate may depend on multiple factors: for example, the location of banners or ads (those published at the home page are considered to be more valuable and thus more costly).

The second approach in PPC internet marketing is called bid-rate PPC. In this case, there exists a kind of auction, where advertisers can place bids for a click at a definite ad spot, which is commonly based on the keyword. Here the keyword competitiveness plays a key role, because there is usually a great competition among ads, targeted at the highly popular keywords. For example, if you want Google Adwords to display your ads in the search engine results page, when people search for “weight loss”, you are likely to compete with other advertisers, who are also interested in the same keyword.

That is why, it is recommended to use all the available features to maximize the targeting of your ads, such as geographic targeting. For example, if you are selling bedroom furniture in Arizona, it is, perhaps, no need to compete for the ad spots in Australia and pay for the clicks from there.

Pros and cons of pay-per-click marketing

Sun, 06 Dec 2009 00:00:00 EST

Pros and cons of pay-per-click marketing

Pros

# Improves your website’s ranking and traffic quickly.

# Tests the marketability of your product or service swiftly.

# Determines the ability of your web site to convert visitors to a call to action or make a purchase promptly.

# Identifies which keyword phrases will provide the best conversion rate rapidly.

# Provides complete control of the search engine campaign, both position and cost.

Cons

# Cost

What is Pay Per Click (PPC)?

Sun, 06 Dec 2009 00:00:00 EST

What is Pay Per Click (PPC)?

Google’s PPC ads are essentially a real-time auction in which you bid on searches with the keywords you want your ad to appear for. When a keyword you are bidding on is searched with, yours and competing companies’ adverts are displayed in the Sponsored Links positions.

The order of that display – the ranking – is decided by who bids the most and who has the ad copy and landing page most relevant to the keyword being searched with. When your ad is clicked on you pay the amount you bid.

What can PPC do for you?

Sun, 06 Dec 2009 00:00:00 EST

What can PPC do for you?

Here is a summary of what PPC offers you and your business:

* Be seen - your brand and advertising copy can be seen for any audience you choose to target.

* Deliver almost instant traffic to your website.

* Get qualified leads – your ads only appear in front of searchers using relevant keywords that you have chosen.

* Make immediate sales.

* A much higher (and more immediate) Return On Investment (ROI) than traditional advertising methods.

* Limit your daily budget to as little as you want.

* Add, change and delete the keywords you bid on and the ad copy you display.

* Test the profitability of different keywords and ad copy.

* Target different languages, regions and cities in most countries.

A Checklist for PPC success

Sun, 06 Dec 2009 00:00:00 EST

A Checklist for PPC success

Once your account has been activated, organization is the key to managing your PPC. Here are my top tips for setting up your AdWords campaign, use them as checklist for your own PPC success:

1. Set your budget’s daily limit. This is the most you can spend in any one day. Start with a small amount and then you can bid with confidence until you’ve learned how to make a profit.

2. Use Wordtracker to carefully choose the keywords you bid on. Your keywords are the heart of your campaign and Wordtracker shows you real words searched with by real people.

3. Segment your keywords into different Ad Groups so that they can each have different bids, ad copy and landing pages.

4. Write different adverts and test them against each other. And never stop testing – always trying to beat your best performing ads.

5. What have you got that your competitors have not? What’s your Unique Selling Point (USP)? Use your USP in your ad copy to make your ad more appealing and increase your clicks. The higher your click rate, the higher up Google’s pages your ad will appear.

6. Learn about Google’s different match bids and use exact match and broad match. With exact match you bid on specific keywords only. With broad match you bid on all keywords containing the word you are bidding on.

7. Introduce negative keywords into your campaign. Your ad will not show for any searches containing the negative keywords you bid on.

8. Make sure your ad copy and landing pages all use the keywords they serve. Do this and your ads can move higher up Google’s results pages without the need to increase bids – that means less cost and more profit.

9. Geo-target your ads. Make sure your ads only appear for searchers in regions that you can sell to.

10. Limit your ads to display only during times of the day relevant to your company and products.

11. Measure your results using Google Analytics or Yahoo’s Index Tools and learn what works and what doesn’t, always chasing a higher return for your investment.

Increase your PPC profits with negative keywords

Sun, 06 Dec 2009 00:00:00 EST

Increase your PPC profits with negative keywords

Use 'negative keywords' and your PPC profits can increase dramatically. This valuable technique tells Google which phrases your ad should not be displayed for. For example, if you're selling brand new 'apple laptops', you don't want your ad to appear when someone searches for 'refurbished apple laptops', so 'refurbished' should be a negative keyword for your campaign.

Negative keywords are an integral part of any successful PPC campaign, stopping your adverts from appearing when a search query includes a term that is not relevant to your ad.

By adding negative keywords to your campaigns, you are filtering out unwanted traffic, helping you reach the most appropriate prospects whilst lowering your costs.

To find, prepare and add negative keywords to your Google Adwords account, go through the following steps:

1. Find your negative keywords

2. Prepare your list of negative keywords

3. Go to ‘Negative Keywords’ in your Google Adwords account

4. Enter your negative keywords

An introduction to PPC

Sun, 06 Dec 2009 00:00:00 EST

An introduction to PPC

PPC is an Internet advertising model used on search engines, advertising networks, and content sites such as blogs, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. Most of the better PPC systems allow very fine-granuled targeting of ad display, which can be very useful for niche or localized products and services.

It’s easy to blow a lot of money fast for nothing on PPC. Unless you can afford to lose a lot of money for a while until you’ve found some combinations that work, it’s best to start small and proceed cautiously.

Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the three largest PPC network operators. Social networks such as Facebook and Myspace are now offering PPC too. Google AdWords is the largest player in this space at the time of this article’s publication.

Common PPC Mistakes to avoid

Sun, 06 Dec 2009 00:00:00 EST

Common PPC Mistakes to avoid

* Having all your PPC keyphrases in one ad group and/or campaign.

* Bidding on generic keyphrases or only using broad match.

* Poor PPC bid management – setting your maximum cost per click too high or too low.

* Starving your PPC advertising budget so your ads are seen intermittently.

* Including content and search networks in the same PPC campaign and/or retaining the content network when it does not perform.

* Selecting the wrong website landing page and/or not tracking your PPC conversions.

* Not optimizing your PPC account in order to improve your click through rate (CTR) and quality score.

* Displaying your PPC ads to customers in the wrong geographical region or including all countries/regions (and languages) within the same Ad Words campaign.

* Using scheduling to turn your PPC ads off so your ads are not seen in the evening or at weekends.

* Not integrating your pay per click advertising strategy with your search engine optimisation (SEO) and other internet marketing techniques.

Pay per click formula

Sun, 06 Dec 2009 00:00:00 EST

Pay per click formula

Pay Per Click Formula is a home study course focuses on driving PPC traffic to CPA. Tons of traffic would mean a higher chance for advertisers in landing feasible customers that would do a probable profitable action, say for example like filling up forms or better yet buying their products. Gauher Chaudhry, the creator of the course, opt to use this knowledge for personal use at the start but later on decided to share the information to a few people as a form of seminar, having good feedbacks, finally it became a product. What made it successful is not just because the product is remarkably good but simply it works.

Definition of the Pay-Per-Click Process and PPC Search Engines

Sun, 06 Dec 2009 00:00:00 EST

Definition of the Pay-Per-Click Process and PPC Search Engines

Because it is a relatively recent phenomenon, many online business owners do not understand the meaning of the term “pay-per-click advertising,” nor do they realize its enormous potential for increasing their online presence and bringing more traffic to their websites. Even those who understand basic search engine marketing techniques sometimes fail to make the distinction between pay-per-click (hereafter, PPC) ad campaigns and organic search engine optimization.

Pay-per-click (PPC) search engines are those that offer the marketing option called "pay-per-click" to users. PPC advertising is the placement of a small ad on the search results page for a specific keyword or keywords in return for a specified payment when a visitor actually clicks on the ad. Advertisers pay nothing to appear on the results page per se; they only pay the amount they have agreed to (or bid for) when someone actually clicks on their ad and is taken to the landing page on their website. The term "pay per click" means just what it says: the advertiser pays each time a visitor clicks on the ad.

The most popular PPC search engine is Google; their PPC advertising program is called AdWords. The next most popular search engines are Yahoo!, MSN Live, and Ask. A large number of other search engines offering PPC advertising opportunities are available - ranging from metasearch engines that incorporate traffic from numerous other engines and online sources all the way to small, niche search engines that specialize in one or more categories or topics of interest.

Basic Steps to a Constructing a Pay-Per-Click Campaign

Sun, 06 Dec 2009 00:00:00 EST

Basic Steps to a Constructing a Pay-Per-Click Campaign

The first step in putting together a PPC campaign is to decide your budget and the level of risk you are willing to take. Both aspects help determine which PPC search engine(s) you ultimately choose to start with. As one would expect, the larger search engines are less risky endeavors, because they already have excellent market coverage and tend to offer a lot of assistance to their users. However, they also are the most expensive in terms of how much money you must spend to acquire a visible ranking.

The second step is to choose your keywords. There are plenty of free, independent tools available to help you research keywords. Many will also reveal current bids for specific words or phrases on different search engines.

The third step is the composition of the headline that will appear on the search results page, and a description of your product or service, or other promotional text.

Next, you must open an account with a PPC search engine. Be prepared to supply your name, company name, address, phone number, email address, and so on. As a rule, opening an account is free. No charges apply until you have bid on the search words you want and have funded your account.

Pay-Per-Click Campaign the Right Investment for my Business

Sun, 06 Dec 2009 00:00:00 EST

Pay-Per-Click Campaign the Right Investment for my Business

With more and more consumers looking online for information on purchases and making more purchases online than ever before, and recent studies indicating that searches still rarely go beyond the first three pages of organic search results, engaging the user early on takes on even more importance. The highly relevant PPC ads results on the first search engine results pages (SERPs) can be a prime source for conversions and sales.

PPC ad programs are evolving and becoming easier for first-time advertisers online to understand and use. The programs are flexible, can handle anything from one keyword to thousands of keywords, offer a dazzling array of bells and whistles, and come packaged with analytics and reporting options that range from the simple to the complex.

The apparent simplicity can be deceiving. You can set up a PPC on a search engine with only a few steps and get results that will satisfy you, but if you want to milk all that you can from the PPC method of advertising, you need to be prepared to take advantage of every option and every advantage available to you. You need to investigate the details of the programs you are taking part in, keep an eagle eye on your bids and the performance of your ads, and spend time keeping up with the latest changes in the search engines to ensure your money is placed where it will do the most good. It takes time and effort, but it is not rocket science – at least not yet!

Who needs Pay per click?

Sun, 06 Dec 2009 00:00:00 EST

Who needs Pay per click?

Unlike SEO, search engines charge for every visitor that they send through their pay per click programs. Hence, this form of advertising works out more expensive than organic search engine optimization. However, through programs like Google Adsense, a lot of websites now display relevant PPC ads. This means that PPC advertising can result in a lot of targeted traffic and potential customers.

Furthermore, organic SEO takes time to take effect. In sharp contrast, PPC campaigns can be setup with days if not hours.

PPC Campaign Management with Ajiboye

Sun, 06 Dec 2009 00:00:00 EST

PPC Campaign Management with Ajiboye

The pay per click managers at Ajiboye, through our unique PPC campaign methodology and campaign tracking management system strive to increase your sales while reducing your cost per click, thus leading to maximized ROI. We can set up and handle your pay per click campaign using Google AdWords, Yahoo Sitematch (previously Overture) and other smaller PPC engines. We design your pay per click campaign so as to achieve maximum click through rates (CTR), observe conversion rates over time and edit campaigns resulting in maximization of ROI.

Pay Per Click Affiliate

Sun, 06 Dec 2009 00:00:00 EST

Pay Per Click Affiliate

The artistry of having an affiliate program is that you separate pay your affiliates when you impel money.An ally program will subscribe you to save money while still achieving valuable advertising. It is the perfect marketing tool because you literally instrument an automated advertising campaign that will loiter your aspiration or service 24 hours a day, 7 days a week, 365 days a year.

Starting an affiliate program should not be a bank breaking investment. You can hire an affiliate network such as Commission Junction, LinkShare or Performics (Google Affiliate Network), however the sire up cost can be treasured besides may not fit care your budget. An alternative is to purchase your own affiliate tracking software. This will allow you to start an affiliate approach quickly forfeit for required to time in your own software.Cire Web Site Design & Hosting is using Post Affiliate Pro to manage the Cire Affiliate Network. The software is inexpensive besides has many quality features. upright affiliate Pro is a fully automated and sensitive construction which allows you to attract, motivate, and reward affiliates who grow your business.

Why PPC?

Sun, 06 Dec 2009 00:00:00 EST

Why PPC?

Whether you are looking at generating online sales, leads or branding, you can employ PPC to your advantage. But, what’s special about Pay Per Click advertising?

* PPC represents over 85% share of the search engine marketing industry: chances are most of your competitors are expanding their business using PPC.

* Fully flexible: You don’t need a high budget to start a new PPC campaign and as the name suggests you only pay for a new visitor. At the same time, based on the ROI, you can scale up the campaign. Also, you control the keywords for which you want to advertise and you can always be on the 1st page.

* Faster results: unlike other forms of online marketing such as SEO, PPC delivers much faster results.

Discover How To Grow A Business In A Down Economy With Pay Per Click Advertising PPC

Sun, 06 Dec 2009 00:00:00 EST

Discover How To Grow A Business In A Down Economy With Pay Per Click Advertising PPC

In this unstable economic condition, starting or developing a business might not exactly appeal to you. The numbers and facts of this current economic condition are very daunting indeed. And due to this fact, a lot of individuals have hoarded their money and keep it in savings accounts instead of investing.

On the up side, some bold but nevertheless, smart people have chose to focus on growing their business. During times such as this, developing a business can be very advantageous and gratifying. A down economy signifies to weak people that they must be vigilant and stay cautious throughout. Cunning business people, on the other hand, persist through novel and revolutionary means of developing their enterprise. The latter is said to be more satisfying because it not only demonstrates your ability to succeed but proves your aptitude for success as well.

Numerous people will tell you that developing a business in this kind of economy is insane. If you carefully dissect the elements of a small business, you will see that it’s not really that hard. All it takes is a lot of discipline, determination, perceptiveness, and a small luck. Additionally, with the help of the internet, you can now accomplish more tasks at a more suitable and productive time. With the right instruments and techniques, growing a business online will revel to you that the economy isn’t really a deterrent.

In order to make a business flourish in a down economy, the finest resort is to stick to online measures. Online activities such as SEO, web marketing, and traffic promotion can significantly help small businesses to thrive. In addition to that, the man power needed to accomplish such tasks won’t be too fantastic because everything will be executed through a computer. Complexities and hard online functions is better left to the experts.

SEO stands for search engine optimization. Essentially, what this accomplishes is it lets your site to show up more on search engines for targeted key words so that people will locate what they need simpler. For a site to rise the ranks, it will need to have excellent fresh content, and a lot of backlinks. If this approach is executed properly, it can work wonders for a site.

Obtaining a excellent ranking in the search engines means more traffic. More traffic translates to more sales. Websites can also impose website marketing strategies like as article marketing and blog commenting. In order to turn these visitors into sales, they can make use of pay-per-click (PPC) advertisements, selling digital products, and selling services. Overall, in order to propagate a business in a poor economic environment, it would be smarter to concentrate your efforts on online strategic plans because it yields quick and noticeable results.

Pay per click- an Internet Marketing

Fri, 20 Nov 2009 00:00:00 EST

Pay per click- an Internet Marketing

Pay per click or PPC is an Internet Marketing model where you the advertiser will pay your provider (or search engine) only when your ad is clicked. With search engines, you will bid on keyword phrases relevant to your target market. Some sites may charge a fixed price per click rather than use a bidding system.

When you enter a search you will most commonly find a list of websites on the left side of the page and a list of ads on the right side. Each time you click on something on the right side, Google (or another search engine) makes money on the Pay Per Click bid amount. The left side is where we most often focus because when a website is built properly, you can get listed there without cost to the search provider, however, there are many times you may want to pump a certain promotion or even put out some ads on a seasonal basis and we can accommodate this.

What is PPC?

Fri, 13 Nov 2009 00:00:00 EST

What is PPC?

Pay per click can be an especially key part of a website's promotion strategy. It's reliable, conventional, and comparatively simple to work with. Other than it's not the just a way you should be doing. In fact, a lot of companies cannot use PPC because everyone cannot effort the expense, because clicks are too expensive for their particular industry model. In the actual fact reality is that, those have been used this method for their business, they know what actual is the cost, How they become popular and how they got a height in the ROI.

Many of the companies are totally depend on the online sales only; it is found a easy and reliable way for smooth simple and smart earning. An extreme expansion in pay per click has been partially sourced by the millions of search engine optimization knowledge.

Why PPC?

Fri, 13 Nov 2009 00:00:00 EST

Why PPC?

Some of the fact behind using the PPC is so common, which are usually accepted by them itself:

# Companies develop a Website without thoughts about the search engines, and then don't engage professional expertise to assist them get search engine traffic, so they go down on PPC.

# Many companies at the present are spending a good amount in millions of dollars on PPC every day. They could complement their PPC campaigns with natural search engine traffic for a small fraction of that cost.

What are results?

Fri, 13 Nov 2009 00:00:00 EST

What are results?

The wonderful thing about PPC advertising and SEO is that the two work hand in hand. Want to know if a word is important enough to optimize for? Get a hundred clicks from your favorite search engine through PPC and look at the conversion rates and ROI (Return on Investment). Want to expand your PPC keyword list? No problem, look at the words that people are already using to find you as a baseline, and grow your list from these words. (For example, if they are using rodent racing to find you, why don't you buy the words mouse rodent racing, rat rodent racing, and so on?) Many companies are using PPC profitably; just don't assume it's the only way to go.

Pay-per-click Advertising: Try The Home Page For A Landing Page

Fri, 13 Nov 2009 00:00:00 EST

Pay-per-click Advertising: Try The Home Page For A Landing Page

Over the last couple years a lot of emphasis has been put on creating the perfect pay-per-click landing page. The overall landing page strategy is to create a clear call to action on the page and to have relevant content relating to the search query and ad text. After you've followed these guidelines and even split-tested different variations, what happens if the keyword still doesn't convert?

In my experience, a home page can sometimes be the solution. The value of landing visitors on a home page through paid search should not be overlooked. The main reason is because your home page is a reflection of your business. People always say, "You don't get a second chance at a first impression." While it may be a cliché, the adage is oftentimes true. A well-contrasted, clean-cut home page will give first-time visitors a warm and fuzzy feeling when they find your ecommerce business. Not only will this help conversions, but it could potentially turn those first-time visitors into return visitors. If your home page includes too many messages, or if it is contrasted poorly, first-time visitors may turn away quickly and never return.

Having your keywords' products easy to find on the homepage will enhance the visitor's experience. Not only have visitors seen that your home page (and therefore, your business) is helpful, but also that finding what they searched for was painless. Compare this to shopping at any offline store. Let's take a sporting goods store, for example. If you enter the store and it takes, say, less than a minute to find the section you need and the product you want, my guess is you'll be back another time. Conversely, if you walk in and it takes too long to find the section, and once you find the section the products don't seem to be in the right place, my guess is you will not buy something during that visit, and you won't return for another item.

So, if your pay-per-click advertising campaigns are having trouble converting on product pages, send visitors to your home page. This could convince them that your business is where they should make their current and future purchases.

Minimize distractions

Fri, 13 Nov 2009 00:00:00 EST

Minimize distractions

PPC advertising is best kept simple. Creative elements that look great on other pages on your Web site may be confusing for your landing pages. Bear in mind, the goals of your home page may be to inform customers of multiple products, services and industry news, whereas landing pages should be dedicated solely to your PPC advertising goal. The most effective landing pages are easy on the eye so the visitor can pay attention to the desired action. Without the distractions of unnecessary graphics and flashy navigation, you increase your opportunity to focus your pay per click visitor on the specific action you want them to take. Once that action is completed, you can provide a specific path for your pay per click customer to view other pages on your Web site.

Avoid technical hiccups

Fri, 13 Nov 2009 00:00:00 EST

Avoid technical hiccups

Fast download times are crucial to ensure you avoid frustration and direct your pay per click visitors to the information they're looking for. The use of bold headings and bigger "BUY" or "SUBMIT NOW" buttons help increase PPC advertising success rates as your potential customer can find it easier to navigate the page and follow the action that is being suggested to them. Ask only for the information you really need on a registration form. Although it's tempting to ask for every single entry field in your sales database – the shorter the form, the more likely people will complete the whole form. Rely on your PPC advertising team to follow-up and complete the missing entry fields once you've secured the lead from the website.

Giveaway

Fri, 13 Nov 2009 00:00:00 EST

Giveaway

It may seem obvious, but providing something for free often helps you get more from your PPC advertising. Some visitors to your landing page will not be ready to commit to a sale immediately – despite their interest and your strong persuasive copy! They're just not at the right point in the sales cycle. However, you can still capture their information by offering a free report or suitable giveaway that pertains to the product or service in your pay per click ad. Careful follow-up of these PPC advertising leads can nurture new visitors to become loyal customers.

Benefits of Ajiboye's PPC Services

Fri, 13 Nov 2009 00:00:00 EST

Benefits of Ajiboye's PPC Services:

* Get immediate results and traffic with Pay Per Click Advertising!

* Gets your website found by search engines and customers!

* Attracts qualified, targeted customers, helping you increase your revenue.

* Gives your business a best practice PPC solution that fits your budget and ROI requirements.

Choosing the right PPC management service from a reputable Pay Per Click company is perhaps your most important online marketing decision. The right solution will be fixated on delivering a strong ROI (see our PCC ROI Calculator) on your marketing investment by maximizing your overall sales performance.

Which PPC Solution is Right for You?

Fri, 13 Nov 2009 00:00:00 EST

Which PPC Solution is Right for You?

The correct Pay Per Click advertising solution selection depends the value of a relevant visitor to your site. If 1% of your website traffic converts to sales or business opportunities, doubling your relevant website traffic will double your online business! For a complete ROI analysis, see our SEO Calculator or our PPC Management ROI calculator.

Additional factors that may influence your ROI are how many pages you are optimizing, how much optimization your website requires, and the size of your site (page views), or cost of keywords and frequency of bidding. Our SEO and PPC Specialists ensure that the service you select is tailored to your needs.

What is Pay Per Click (PPC) Advertising ?

Fri, 13 Nov 2009 00:00:00 EST

What is Pay Per Click (PPC) Advertising ?

Pay-per-click advertising (PPC) allows you to market your business to the very people searching for your product or service. Combined PPC Management with SEO services offers more power than any other advertising medium! With ppc management; pay per click advertising, you have both the immediate reach of a worldwide audience and the ability to target individual cities and towns.

Ajiboye's ppc management brings together a team of Search Consultants and Search Analysts that are industry recognized and published. Our clients range from small, focused niche retailers and professionals to Fortune 500 companies seeking improved targeting and testing in an increasingly competitive marketplace. Our experience focuses on your need to increase your click-through rates, leads, conversions, and ROI. A long-term, sustained approach to campaign improvement with SEO is the best way to achieve maximum return on your search marketing dollar.

Ajiboye's pay per click advertising services is built for companies that want to develop or enhance:

* The Brand

* Leads and revenue

* Stickiness factor of their website (customer retention)

* Search Engine Marketing campaign

Our PPC Management services include a complete assessment of your web property's potential revenue producing capabilities, an evaluation of the current pay per click advertising strategies being used, and a deep understanding of your business's objectives and goals.

PPC PowerStart

Fri, 13 Nov 2009 00:00:00 EST

PPC PowerStart:

Give your pay per click advertising campaign a PowerStart with Google and Banner Ads. The first 90 days will be focused on campaign setup and recommend daily spend for both Google Adwords and site specific Banner Advertising. During the campaign period, we test and improve your campaign through several feedback cycles using state-of-the-art analytics, creativity, and judgment. The focus of most of our clients is on return-on-investment (ROI) related metrics. The approach is detail-oriented and iterative. We apply advanced judgment and problem solving in collaboration with you to achieve best practices on the major determinants of campaign success.

PowerStart for Banner Advertising – Through a detailed research campaign Metamend will define the highest value website for banner placement. Using a mixture of different types of sites (news, educational and local) and different payment types (impression or click through) Ajiboye will ensure your camping is running at maximum efficiency.

PowerStart for Google Adwords – Each campaign starts with in-depth keyword research which sets the foundation to a successful ppc management campaign. Multiple Ad Groups at setup to allow for split testing and multiple landing pages are developed (design and programming is extra) for A-B testing. Over the 90 days Ajiboye will make modifications to the Ad Groups, Keywords and Landing Pages to ensure the highest ROI for your pay per click advertising campaign.

PPC Management: Pay Per Click Advertising Scope

Fri, 13 Nov 2009 00:00:00 EST

PPC Management: Pay Per Click Advertising Scope:

As a natural progression to PowerStart Ajiboye's PPC Management; Pay Per Click Advertising Service will improve your ROI and increase your conversion rates; this means more sales for your company and an increased Return on Investment for your stake holders. Each managed campaign receives the following:

* Keyword analysis. Revised keyword analysis is paramount to staying on top of your market and competition. Keyword selection and discovery are in fact a subtle process. Knowledge of leading keyword research tools and techniques is a must. So is an understanding of how the major paid search vendors treat keywords.

* Ranking algorithms. AdWords has a complex "quality scoring" mechanism. As always, we were the first to properly explain this to our clients and readers, and to ask tough questions of Google, to better understand the principles behind their technology.

* Copywriting experimentation. Ad split-testing must be done systematically. You need to know what to test, and how to conduct a statistically significant test.

* Collaboration and memory. You benefit from our file of successful and unsuccessful campaign experiments dating back to 2001, in scores of industries.

* Bidding strategy. Find the best bid price and position for each of your keywords because #1 is not always the best. We monitor campaigns and adjust bids to be in line with your goals, and to avoid paying more than necessary. Bid strategy varies widely from campaign to campaign.

* Search engine relations. Understanding the best way to communicate with the search vendors is vital in order to solve problems with editorial policy, ad serving, click fraud and more. Only a handful of players in the industry properly understand the written and unwritten rules for maintaining good search engine relations.

* Closing the loop. The full user experience, right through to sale or lead, is on our radar screen. Many of our most successful case studies have involved in-house copywriting and landing page design and testing with strong calls to action. (available as an extra option). Monitoring and adjusting your campaign based on initial feedback. Providing monthly reports and ongoing communications, as well as reports which include detailed ROI reporting and recommendations. The exact format of reporting will vary depending on the analytics tool used and your usual routine. Email and phone contacts are included, and may be fairly frequent in the first two weeks of a project.

* Analytics and tracking. Simply put, we will not run campaigns without tracking. You can't monitor your spend unless you're tracking the user from the beginning to the end of the process. Don't worry! If you're having trouble selecting the right solution or getting the tracking installed, we'll help.

* Monthly PPC Reporting. Ajiboye values your return on your investment. With our continuous management of your Google AdWords Campaign you will be able to track the success of each individual AdGroup and Keyword. We will provide your team with a monthly report that will include an overview of the latest successes, recommendations, and a detailed record of our activity.

PPC Analysis and Purpose

Fri, 13 Nov 2009 00:00:00 EST

PPC Analysis and Purpose

* Situation Analysis. Identifies the online target audience for your products and services. Includes a search engine review of the current search trends and market characteristics of the target markets.

* SWOT. A full SWOT analysis (Strengths/Weaknesses, Opportunities/Threats) of your products and/or services is conducted, identifying key areas that may impact your goals and objectives.

* Competitive Analysis. A complete analysis of the major competitors within your online vertical is performed. Where applicable, your pay per click advertising strategy and media mix, online presence and website performance/conversion rate is evaluated.

* Online Opportunity. The Search Engine Marketing opportunity of your online business is defined, showing search trends for your current keyword phrases against higher performing terms.

The PPC Management: Pay Per Click Advertising Strategy

Fri, 13 Nov 2009 00:00:00 EST

The PPC Management: Pay Per Click Advertising Strategy

This covers:

* The mission statement of your online venture

* Measurable goals

* Objectives and budget

* Target market segments and focus

* Positioning of products or services

* Search media mix, current and future

* Search engine presence and strategy

* Possible incorporation with traditional marketing outlets

* Website Analysis and Conversion Augmentation

A proficient in-depth review of your website's conversion potential, content and usability is provided. It covers the following areas as required:

* Content depth, message and relevancy

* Architecture/hierarchy of pages

* Aesthetic design, presentation and layout, consistency

* Functionality, usability

* Customer feedback, user experience

* Ability to handle errors

* The technology incorporated

PPC Management Implementation Plan

Fri, 13 Nov 2009 00:00:00 EST

PPC Management Implementation Plan

A PPC Management Implementation Plan will be created that outlines your pay per click advertising strategy, optimal search media mix, website content and functionality. This will produce a website with a pay per click advertising strategy that imparts maximum online presence, client conversions and Return on Investment. Based on your goals and budget, the plan will detail implementation and estimated costs of the following PPC Management areas:

* PPC Management strategy implementation, ongoing campaign management and cost

* Development of text ads and targeted landing pages

* Conversion enhancements for website

* Key phrase research and selection

* Organic Search Engine Optimization and submission to search engines and directories

* Internet directory submission, i.e. Internet Yellow Pages

* Submission of text ads to paid search networks and comparison shopping engines

* Return on Investment projections

Pay per Click Ads â�� Sponsored Listings vs. Natural Listings

Sat, 07 Nov 2009 00:00:00 EST

Pay per Click Ads – Sponsored Listings vs. Natural Listings

Natural searches are what the Internet search engine computers pick up from websites and list for free. Sponsored searches are searches that are listed and the advertisers are charged a fee every time an Internet user clicks on the ad. The Internet search engine companies call them cost-per-click or CPC. The sponsored ads are generally listed on the top, on the side and on the bottom of the search page. They will also be listed with the words “sponsored links.”

Advantages of Sponsored Listings vs. Natural Listings

Sat, 07 Nov 2009 00:00:00 EST

Advantages of Sponsored Listings vs. Natural Listings

* With a sponsored listing there’s much more control over page ranking.

* With a sponsored listing there’s control over how the ads read, word for word. With a natural search it’s not known what words will be picked up by the spider and listed.

* Sponsored listings allow the ads to be directed to any page of the website that the web master chooses.

* Sponsored listings allow the web master to choose keywords of their choice and choose as many keywords as they desire.

* With a sponsored listing the keywords don’t have to be in the listed ad.

* Sponsored listings allows the web master to track lots of information that’s invaluable to the profitability of their business.

The biggest disadvantage, of course, is that sponsored listing costs money and in some cases can get expensive. The web master does however have complete control over how much they spend.

Whatâ��s the Cost for Pay Per Click Internet Advertising?

Sat, 07 Nov 2009 00:00:00 EST

What’s the Cost for Pay Per Click Internet Advertising?

Since PPC advertising only charges when an Internet user clicks on the ad, the web master can choose how much they are willing to spend per click. The actual cost is based on the keywords used. As a general rule, the more popular the keyword phrase is to Internet searches, the more the cost per click (CPC). The web master bids against other web masters and the one with the higher bids gets better ad placement and page rankings.

The web masters can also set daily limits of how much they want to spend. Once the daily limit is reached, the ads stop running until the following day. If a CPC bid is placed on a keyword and the bid is too low for first page placement, Google will warn the web master that the bid is too low for first page placement. Google will also inform the web master what the minimum bid is for first page ad placement if the bid is too low.

Google has keyword search tools available that let the web master test keywords for average monthly searches, estimated CPC and the amount of competition. Testing keywords is an important step before starting an ad campaign for sponsored listings.

Advertise across thousands of websites on a pay per click basis

Sat, 07 Nov 2009 00:00:00 EST

Advertise across thousands of websites on a pay per click basis

1. Browse our categorized directory of websites

2. Select the appropriate ones for your business

3. Set your desired geographic targeting

4. Set your pay per click bids

5. Your ads are up and running!

Pay Per Click Advertizing

Sat, 07 Nov 2009 00:00:00 EST

Pay Per Click Advertizing

PPC is a great way to get your online store instant targeted visitors and hopefully sales, instead of waiting what could be months before serious visitor volumes start to come through. Only catch is though, it costs to do so.

Most people are aware that the two most popular PPC search engines are Google and Overture (Yahoo based). They both return mostly different results on searches and therefore visitors, so it may be worth your while researching and testing t o whether you should advertise with Both Google and Overture or just one of them.

Pay Per Click can be very rewarding, but it can also be horribly expensive; so you will need to do your math first in order to justify it.

Short Description: Pay Per Click requires you to bid on keywords or phrases of your choice. The highest bid gets the top ranking on the search results and then you pay the bid amount every time someone clicks on your link within the search engine.

Important points on PPC

Sat, 07 Nov 2009 00:00:00 EST

Important points on PPC

* PPC advertising is an excellent resource for qualified traffic.

* When executed properly, PPC will deliver a solid ROI.

* Use tracking URL's to cost justify the capital outlay.

* Choose targeted keywords that will convert browsers into buyers.

* You must constantly tweak and monitor your PPC campaigns.

* The quality of your creative is mission critical to PPC success.

* Drive the user directly to the keyword, not to your homepage.

* PPC is an excellent short-term strategy.

* SEO is more cost effective and secure for the long-term.

Pay Per Click search engines have drastically changed the way businesses advertise on the web.

PPC advertising is an excellent method of drawing targeted traffic to your web site. There are several Pay Per Click strategies that will increase performance and deliver a cost-justified ROI (return on Investment).

Creative

Sat, 07 Nov 2009 00:00:00 EST

Creative

Advertisers submit individual Titles and Descriptions for each keyword. It is important to include the "keyword" in the Title and in the Description- your listings will receive a better click-through-rate. Even if you are the number one listing within the pay-per-click results, you will only receive a 2% - 5% click through rate. The quality of your creative will determine your click through rate!

URL Pathing

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URL Pathing

When you spend money PPC advertising you want to get the most bang for your buck. When choosing the URL path for each keyword, keep in mind that it is best to direct the user directly to the product they seek.

For example, if you sell "billiard supplies", and the keyword you are bidding is "billiard balls"... you should direct all users clicking on your "billiard ball" listing to the "billiard ball" portion of your website. Don't lead users to your homepage- take them directly to the relevant portion of your site! This is important! You will sell more products and get a better return on your investment by following this advice.

Short Term Strategy

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Short Term Strategy

PPC Engines are an excellent short term strategy for business entering the e-commerce arena because traffic is delivered immediately. The shortcoming is PPC engines are increasingly more competitive and expensive. Search Engine Optimization is a more cost effective means for a long-term SE placement strategy. SEO will drive targeted traffic for pennies on the dollar compared to PPC.

Are PPC rankings relevant?

PPC engines are highly relevant for several reasons.

Should you use pay-per-click engines?

Sat, 07 Nov 2009 00:00:00 EST

Should you use pay-per-click engines?

This decision should be influenced by your industries keywords and prices. Your budget, economies of scale, profitability and many other factors should be considered before entering the PPC arena. How much are you willing to spend to make a sale? If PC engines can meet the figure you derive, it is a rewarding investment.

PPC's true strengths are its speed and expansiveness

Sat, 07 Nov 2009 00:00:00 EST

PPC's true strengths are its speed and expansiveness.

With a PPC campaign, you can be on the first page for a multitude of targeted terms within a day. However, the terms can cost anywhere from pennies to many dollars per click; also, for a PPC campaign to be done correctly, it's usually best to hire a firm that can manage it full time. This can mean that PPC campaigns can get very expensive, very quickly - especially when done correctly.

SEMPO, the Search Engine Marketing Professionals Organization, estimates that 87% of search engine dollars are spent on PPC vs. 11% spent on SEO efforts. That's more than $10 billion spent on PPC vs. just $1 billion spent on SEO. That means the strategy that's over 5x more effective, SEO, is only receiving 1/8 the media spend in the market! It's hard to justify the expense of a PPC campaign, knowing that SEO is more successful and the overall better longterm value.

Don't get me wrong, there are certainly times to use PPC - when you're first launching your company, it's a great way to get your name out there and build brand awareness. For a limited time offer or special event, PPC is an effective way to get exposure that SEO wouldn't have time to contribute to.

PPC Advertising - Simple and Informative

Fri, 06 Nov 2009 00:00:00 EST

Pay-per-Click (PPC) advertising is favored by advertisers because it is simple, they have a large degree of control over their advertising campaign and they can receive great feedback on its performance. The increasing significance of online marketing makes PPC advertising an important area for you to employ and understand. It is quite common for company CEO's to do their own PPC advertising campaigns.

If you are not currently making use of pay-per-click advertising campaigns, it is essential for you to understand them and have a strategy to maximise their performance. Large advertising campaigns must be well planned and managed. It may look easy, but it is quite simple to loss lots of money quickly. The advantage of PPC advertising is the speed at which you can reach your target audience and the high level of sales that can be produced. The disadvantage can be the cost and the need for outstanding conversion to sales. With prices of $5.00 to $10.00 USD per click in some cases, you can exhaust your advertising budget quickly.

When you are looking for a PPC advertising program, you want one that offers a significant reach to highly targeted customers. Contrary to organic search engine listings, PPC advertising does not need extensive content development or an exhaustive link building campaign.

PPC Advertising - Planning and Writing Skill Required

Fri, 06 Nov 2009 00:00:00 EST

Your keyword strategy is extremely important to the effectiveness of your pay-per-click (PPC) advertising campaigns. Another important factor is the quality of your visitor analytics. It is not uncommon for many businesses to embark their PPC advertising campaigns without much planning. This is a mistake as PPC campaigns need to be well structured, to ensure unproductive keywords can be filtered out and high performance keywords can be enhanced further.

There are times when an advertiser will find themselves barred from bidding on keywords because their click through rate was not very good. Ideally you want to avoid that occurrence. Popular keywords are linked with particular result in buyer’s minds. In which case, you will discover that you are competing with businesses that offer a more popular solution, so even though your advertisement appears for that particular search term, it isn't really what most people are searching for. The result is that your click through rate will be low and your advertisement will stop being shown. There is no guarantee your advertisement will appear when you are trying to sell a highly specialized product under a general common search phrase. A more refined keyword and advertisement copy strategy may well be required.

In order to get the most from your PPC advertising performance, you should bid on the right selected keyword phrases, continue to write a persuasive and poignant advertisement copy, and have a well written page to have buyer’s click through to. If you can manage to attract the correct consumer and direct them effortlessly to a solution they need, you will be rewarded with a good sales rate. The number, style and type of words you can utilize in your advertisement are limited, so writing eye-catching and convincing text can be harder than may anticipate.

How Does PPC Advertising Work?

Fri, 06 Nov 2009 00:00:00 EST

With pay-per-click advertising, you are the advertiser and you pay a fee for every visitor who clicks through from a search engine site (or one of their affiliates) to your web site. It is easy and simple. Every unique keyword or phrase (e.g. video recorder) has its own bid price. You set your own advertising budget. If you have a credit card and your web site is ready to go, you are well on our way to advertising on the Internet’s top sites sooner than you think.

When you are looking for a PPC advertising program, it is advisable to look for one that includes a good tracking measure and can provide statistical data on cost features. Both of these elements will be very beneficial to you if you do not have your own e-commerce team.

PPC Advertising - Targeting and Timing

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Search engines return a list of web sites appropriate to a person's keyword search. If a web site achieves a high ranking in the free, or organic, search results it is an extremely valuable accomplishment. However, with so many web sites all competing for a keyword phrase ranking, it can prove difficult to rank highly for several keyword phrases.

On the other hand, pay-per-click advertising allows you to get your own web site shown on the results pages of a great number of keyword phrases. That kind of exposure can be very influential and important to your business.

For the majority of PPC search engines, the rules of advertising and listing procedures are clear cut. The basic rule is; the highest bidder for a phrase obtains the top spot. Both programs have relevance requirements which means you have to target the correct type of searcher or buyer with the correct keywords or phrases. Your advertisement must be clicked regularly or it will be removed.

In general, prior to launching your pay-per-click campaign, you should take an inventory of the product and services categories you are interested in. As well as assessing the specific products and services you offer. Ensure these products and what you plan to say about them, is confirmed by your web site. If this is not the case, then your advertisement will not be allowed.

PPC Advertising - Finding the Right Keywords

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Your search engine optimization specialist should be able to assist you with targeting the correct keywords. There are online keyword suggestion tools you can use although you may find these keyword services can lack accuracy. Intelligent keyword selection is more complex than this because you must still filter out those advertisements that do not bring paying consumers.

It is a good idea to try and avoid bidding wars by looking for more specific multiword, targeted keyword phrases.

This implies you need to find less used, two or three word phrases, some of which are not suggested in the online keyword suggestion tools. It can take experience and skill to select good keyword phrases and avoid the not so good ones. You can also find keywords in your web site transfer log files, however, they only show keyword phases for which your site is already ranking high on.

You may consider pausing your campaign during those times when your top prospective customers are not normally searching for your service or product.

Writing PPC Advertisements

Fri, 06 Nov 2009 00:00:00 EST

Writing pay-per-click advertisements can be difficult because there is limited space provided and there are restrictions on the wording that can be used. These restrictions pose significant problems and you may suffer from a degree of distress as you attempt to write an ad that works. You may be tempted to write natural promotional language in your ads, but that may not be permitted. The restriction of not being able to use direct marketing type copy can prove very challenging.

A PPC ad for a fictitious business, www.yourbusiness.com, is shown below. Observe how the ad does not use any superlatives such as lowest and best. Also, you are not permitted to use promotional punctuation, such as ! and $ and, don’t even think about excessive capitalization.

Fast Insurance Price Quotes - Quick all the Time. Save money at YourBusiness

www.yourbusiness.com

PPC Advertising - Writing Ad Titles

Fri, 06 Nov 2009 00:00:00 EST

The first line of your pay-per-click (PPC) advertisement, which is referred to as the title, can be treated differently by different PPC programs. However, regardless of the treatment, having your keywords placed in the title is usually a good decision. There is a golden rule of search engine marketing; use your customer's own words to grab their attention. After testing different advertisement wordings, you will find which ones are effective. However, you must learn quickly because you may not be permitted to bid on that phrase again, if your ads performance was not very good.

There are many attention getter words, like free, instant and bonus. Call now, or get yours here, are calls to action and encourage searchers to click through to your site. Each program has a set of rules that you will have to be familiar with. If you do make a mistake, you'll be warned once, then ignored.

Your domain name which is listed below the title can affect the reader's perception of the worth and significance of your advertisement. If your domain name sounds unrelated or sounds too promotional, you may like to think about obtaining a new domain with a name that sounds more professional. It is important to remember, that your value proposition to the consumer can be portrayed in just a few choice words.

Defining Pay Per Click

Fri, 06 Nov 2009 00:00:00 EST

Pay Per Click (PPC) is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked.

With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.

Cost per click (CPC) is the amount of money an advertiser pays search engines and other Internet publishers for a single click on its advertisement that brings one visitor to its website.

In contrast to the generalized portal which seeks to drive a high volume of traffic to one site; PPC implements so called affiliate model that provides purchase opportunities wherever people may be surfing. It does this by offering financial incentives (in the form of a percentage of revenue) to affiliated partner sites.

The affiliates provide purchase-point click-through to the merchant. It is a pay-for-performance model -- if an affiliate does not generate sales, it represents no cost to the merchant. The affiliate model is inherently well-suited to the web, which explains its popularity. Variations include banner exchange, pay-per-click, and revenue sharing programs.

Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses on a content site.

Internet Marketing

Fri, 06 Nov 2009 00:00:00 EST

Internet marketing, also referred to as I-marketing, web marketing, online marketing, or e-Marketing, is the marketing of products or services over the Internet.

The Internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant response and eliciting responses is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it not only refers to the Internet, e-mail, and wireless media, but it includes management of digital customer data and electronic customer relationship management (ECRM) systems.

Internet marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales. Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies.

In 2008, The New York Times, working with comScore, published an initial estimate to quantify the user data collected by large Internet-based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found the potential for collecting data upward of 2,500 times on average per user per month.

Index term

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An index term, subject term, subject heading, or descriptor, in information retrieval, is a term that captures the essence of the topic of a document. Index terms make up a controlled vocabulary for use in bibliographic records. They are an integral part of bibliographic control, which is the function by which libraries collect, organize and disseminate documents. They are used as keywords to retrieve documents in an information system, for instance, a catalog or a search engine. A popular form of keywords on the web is tags which are directly visible and can be assigned by non-experts also. Index terms can consist of a word, phrase, or alphanumerical term. They are created by analyzing the document either manually with subject indexing or automatically with automatic indexing or more sophisticated methods of keyword extraction. Index terms can either come from a controlled vocabulary or be freely assigned.

Keywords are stored in a search index. Common words like articles (a, an, the) and conjunctions (and, or, but) are not treated as keywords because it is inefficient to do so. Almost every English-language site on the Internet has the article "the", and so it makes no sense to search for it. The most popular search engine, Google removed stop words such as "the" and "a" from its indexes for several years, but then re-introduced them, making certain types of precise search possible again.

Keyword Cloud

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A keyword cloud is a search engine marketing (SEM) term that refers to a group of keywords that are relevant to a specific website. The term keyword in reference to SEM usually refers to a word or phrase (combination of words, such as 'San Francisco weather map') used to find relevant and useful web pages. Keyword Cloud Strife can be illustrated using web-based tools as a group of keywords, displayed in different sizes to represent the frequency or weighting of each keyword within the cloud.

Search Engine Marketing

Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. The industry peak body Search Engine Marketing Professional Organization (SEMPO) founded by Barbara Coll in 2003, includes search engine optimization (SEO) within its reporting, and SEO is also included in the industry definitions of SEM by Forrester Research, eMarketer, Search Engine Watch, and industry expert Danny Sullivan. The New York Times defines SEM as 'the practice of buying paid search listings'.

Keyword density

Fri, 06 Nov 2009 00:00:00 EST

Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

In the late 1990s, which was the early days of search engines, keyword density was an important factor in how a page was ranked. However, as webmasters discovered this and the implementation of optimum keyword density became widespread, it became a minor factor in the rankings. Search engines began giving priority to other factors that are beyond the direct control of webmasters. Today, the overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Many SEO experts consider the optimum keyword density to be 1 to 3 per cent. Using a keyword more than that could be considered search spam. The formula to calculate your keyword density on a web page for SEO purposes is (Nkr / Tkn) * 100, where Nkr is how many times you repeated a specific keyword and Tkn the total words in the analyzed text. This will result in a keyword density value. When calculating keyword density, be sure to ignore html tags and other embedded tags which will not actually appear in the text of the page once it is published.

When calculating the density of a keyword phrase, the formula would be (Nkr * Nwp / Tkn) * 100, where Nwp is the number of words in the phrase. So, for example, for a page about search engine optimization where that phrase is used four times and there are four hundred words on the page, the keyword phrase density is (4*3/400)*100 or 3 percent.

Keyword stuffing

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Keyword stuffing is considered to be an unethical search engine optimization (SEO) technique. Keyword stuffing occurs when a web page is loaded with keywords in the meta tags or in content. The repetition of words in meta tags may explain why many search engines no longer use these tags.

Keyword stuffing had been used in the past to obtain maximum search engine ranking and visibility for particular phrases. This method is completely outdated and adds no value to rankings today. In particular, Google no longer gives good rankings to pages employing this technique.

Hiding text from the visitor is done in many different ways. Text colored to blend with the background, CSS "Z" positioning to place text "behind" an image — and therefore out of view of the visitor — and CSS absolute positioning to have the text positioned far from the page center are all common techniques. By 2005, many invisible text techniques were easily detected by major search engines.

"Noscript" tags are another way to place hidden content within a page. While they are a valid optimization method for displaying an alternative representation of scripted content, they may be abused, since search engines may index content that is invisible to most visitors.

Sometimes inserted text includes words that are frequently searched (such as "sex"), even if those terms bear little connection to the content of a page, in order to attract traffic to advert-driven pages.

In the past, keyword stuffing was considered to be either a white hat or a black hat tactic, depending on the context of the technique, and the opinion of the person judging it.

With relevance to keyword stuffing, it is quoted by the largest of search engines that they recommend Keyword Research and use (with respect to the quality content you have to offer the web), to aid their visitors in the search of your valuable material. To prevent Keyword Stuffing you should wisely use keywords in respect with SEO, Search Engine Optimization. It could be best described as keywords should be reasonable and necessary, yet it is acceptable to assist with proper placement and your targeted effort to achieve search results. Placement of such words in the provided areas of HTML are perfectly allowed and reasonable. Google discusses keyword stuffing as Randomly Repeated.

Keyword Optimization

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It would not be a very wise decision to rush into search engine marketing without having a set of relevant keywords ready beforehand. Search engines are all about keywords. The web surfer type in their search in the form of keywords and the search engines show results analyzing the relevance of those keywords in the web world.

A website that wishes to rank itself in the search engine result pages must have their most related keywords ready before they begin their Search Engine marketing program. These set of keywords are usually segregated into the primary, secondary and other related key words or phrases which best match the core content of the websites. Many web masters also tend to optimize their website with, keywords based on their products, services or content.

The selection of a wrong or unrelated set of keywords will hamper the traffic flow of your website and will inversely affect the conversion rate of the site. It is also important to choose high demand keywords as your relevant keywords. High demand keywords on the search engines are those keywords that are most commonly searched by the surfers. Selecting less popular keywords again will not be effective in attracting influx to your websites.

Another essential thing to remember before making your selection of keywords is to first decide, what is it that you are expecting to obtain from this marketing campaign. Do you wish to increase your sale or lead, or do you wish more and more people to come and visit your website. Are you doing this campaign only for branding purpose or do you also wish to attain a higher rank in the search engines? Keyword selection for all these purposes varies slightly in nature.

The target audience of a websites also takes active participation in deciding the keyword selection of your site. If you are targeting the youth the key words or phrases shall be more trendy and stylish and latest amongst them, similarly it varies from place to place and country to country too. Implying these simple logistics will enhance your search engine marketing strategy showing effective results in no time.

Considering all these points it becomes extremely necessary that all websites that are planning to venture into the keywords optimization fundamental of the search engines, must do a thorough keyword analysis. Based on your keyword analysis reports you can now decide upon your paid search keyword and organic search keywords. The paid search keywords are generally the most high demand keyword on the internet that are also the top in the list of priority of the website too.

Tag (Metadata)

Fri, 06 Nov 2009 00:00:00 EST

In online computer systems terminology, a tag is a non-hierarchical keyword or term assigned to a piece of information (such as an internet bookmark, digital image, or computer file). This kind of metadata helps describe an item and allows it to be found again by browsing or searching. Tags are chosen informally and personally by the item's creator or by its viewer, depending on the system.

Tagging was popularized by websites associated with Web 2.0 and is an important feature of many Web 2.0 services. It is now also part of some desktop software.

Special types of tags

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Triple tags

A triple tag or machine tag uses a special syntax to define extra information about the tag, making it easier or more meaningful for interpretation by a computer program. Triple tags comprise three parts: a namespace, a predicate, and a value. For example, "geo:long=50.123456" is a tag for the geographical longitude coordinate whose value is 50.123456. This triple structure is similar to the Resource Description Framework model for information.

The triple tag format was first devised for geolicious in November 2004, to map Delicious bookmarks, and gained wider acceptance after its adoption by Mappr and GeoBloggers to map Flickr photos. In January 2007, Aaron Straup Cope at Flickr introduced the term machine tag as an alternative name for the triple tag, adding some questions and answers on purpose, syntax, and use.

Specialized metadata for geographical identification is known as geotagging; machine tags are also used for other purposes, such as identifying photos taken at a specific event or naming species using binomial nomenclature.

Hash tags

Short messages on services such as Twitter or identi.ca may be tagged by including one or more hashtags: words or phrases prefixed with a hash symbol (#), with multiple words concatenated, such as those in:

#realale is my favourite kind of #beer

Advantages and disadvantages of tagging system

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In a typical tagging system, there is no explicit information about the meaning or semantics of each tag, and a user can apply new tags to an item as easily as applying older tags. Hierarchical classification systems can be slow to change, and are rooted in the culture and era that created them.

The flexibility of tagging allows users to classify their collections of items in the ways that they find useful, but the personalized variety of terms can present challenges when searching and browsing. When users can freely choose tags (creating a folksonomy, as opposed to selecting terms from a controlled vocabulary), the resulting metadata can include homonyms (the same tags used with different meanings) and synonyms (multiple tags for the same concept), which may lead to inappropriate connections between items and inefficient searches for information about a subject.

Complex system dynamics and Spamming

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Despite the apparent lack of control, research has shown that a simple form of shared vocabularies emerges in social book-marking systems. Collaborative tagging exhibits a form of complex systems dynamics, (or self organizing dynamics). Thus, even if no central controlled vocabulary constrains the actions of individual users, the distribution of tags that describe different resources (e.g., websites) converges over time to stable power law distributions. Once such stable distributions form, simple vocabularies can be extracted by examining the correlations that form between different tags.

Tagging systems open to the public are also open to tag spam, in which people apply an excessive number of tags or unrelated tags to an item in order to attract viewers. This abuse can be mitigated using human or statistical identification of spam items.

Keyword tracking

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Determining keywords is a critical step in web design. If your website and meta tags do not contain related keywords, web surfers will be unable to find your website when they conduct searches.

The formula is a little tricky - you will need to locate terms that are popular and relevant to your site. These terms may or may not be terms that *you* feel are relevant terms. The optimal terms in a site should be terms that a potential customer would use when searching for a website with your content. In order to achieve success your website should be optimized with terms and phrases that are descriptive, related to your content, and which receive a significant amount of searches. The caveat, of course, is that you want to find terms and phrases where there is little competition, so you quickly achieve high ranking in the important search engines.

Relevant + popular with searchers but not with competitors = success

Markets saturated with other sites competing for search terms make it difficult to find quality keywords. Sometimes it is better to optimize for a less popular term, one that is more targeted at your visitor, as it will likely have a higher conversion rate than a less specific popular term. The first step to determining keywords is brainstorming a list of logical terms and phrases that relate to your product or offerings. This should be done by a number of individuals; sometimes people have very different ideas for search terms and by identifying a variety of people and their search terms you may tap words that hadn't occurred to you. There are a number of free and low-cost tools available online and for download that will allow you to expand and research terms that have been brainstormed. The results typically vary with the tools but overall the tools will assist you in determining where to focus your keyword efforts. The tools will often assist with pay-per-click engines, creating expanded, related keywords or phrases that can be bid on.

For example – when searching for the word “home” in a search engine, web site www.home.com appears in place number 3 in search results. When searching for the phrase “my home”, web site www.home.com (same web site) appears on location number 14, second page of results. When doing Search engine optimization for a web site, usually a list of keywords and search phrases is created, and the SEO experts will work on improving the positions / rankings of these keywords in search results, as the higher a result appears in a search engine, usually the higher the web traffic the site receives.

When there are numerous keywords / search terms, a continuous process of tracking the keywords is performed by SEO experts / professional in order to provide information about how a web site is performing in search results. The keyword tracking tool will query the designated search engine with the keywords from a list, and will create a positions / ranking report.

Determining cost per click

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There are two primary models for determining cost per click: flat-rate and bid-based. In both cases the advertiser must consider the potential value of a click from a given source.

This value is based on the type of individual the advertiser is expecting to receive as a visitor to his or her website, and what the advertiser can gain from that visit, usually revenue, both in the short term as well as in the long term. As with other forms of advertising targeting is key, and factors that often play into PPC campaigns include the target's interest (often defined by a search term they have entered into a search engine, or the content of a page that they are browsing), intent (e.g. to purchase or not), location (for geo targeting), and the day and time that they are browsing.

Flat-rate PPC: In the flat-rate model, the advertiser and publisher agree upon a fixed amount that will be paid for each click. In many cases the publisher has a rate card that lists the CPC within different areas of their website or network. These various amounts are often related to the content on pages, with content that generally attracts more valuable visitors having a higher CPC than content that attracts less valuable visitors. However, in many cases advertisers can negotiate lower rates, especially when committing to a long-term or high-value contract.

The flat-rate model is particularly common to comparison shopping engines, which typically publish rate cards. However, these rates are sometimes minima, and advertisers can pay more for greater visibility. These sites are usually neatly compartmentalized into product or service categories, allowing a high degree of targeting by advertisers. In many cases, the entire core content of these sites is paid ads.

Bid-based PPC: In the bid-based model, the advertiser signs a contract that allows them to compete against other advertisers in a private auction hosted by a publisher or, more commonly, an advertising network. Each advertiser informs the host of the maximum amount that he or she is willing to pay for a given ad spot (often based on a keyword), usually using online tools to do so. The auction plays out in an automated fashion every time a visitor triggers the ad spot.

When the ad spot is part of a search engine results page (SERP), the automated auction takes place whenever a search for the keyword that is being bid upon occurs. All bids for the keyword that target the searcher's geo-location, the day and time of the search, etc. are then compared and the winner determined. In situations where there are multiple ad spots, a common occurrence on SERPs, there can be multiple winners whose positions on the page are influenced by the amount each has bid. The ad with the highest bid generally shows up first, though additional factors such as ad quality and relevance can sometimes come into play (see Quality Score).

In addition to ad spots on SERPs, the major advertising networks allow for contextual ads to be placed on the properties of 3rd-parties with whom they have partnered. These publishers sign up to host ads on behalf of the network. In return, they receive a portion of the ad revenue that the network generates, which can be anywhere from 50% to over 80% of the gross revenue paid by advertisers. These properties are often referred to as a content network and the ads on them as contextual ads due to the fact that the ad spots are associated with keywords based on the context of the page on which they are found. In general, ads on content networks have a much lower click-through rate (CTR) and conversion rate (CR) than ads found on SERPs and consequently are less highly valued. Content network properties can include websites, newsletters, and e-mails.

Advertisers pay for each click they receive, with the actual amount paid based on the amount bid. It is common practice amongst auction hosts to charge a winning bidder just slightly more (e.g. one penny) than the next highest bidder or the actual amount bid, whichever is lower. This avoids situations where bidders are constantly adjusting their bids by very small amounts to see if they can still win the auction while paying just a little bit less per click.

To maximize success and achieve scale, automated bid management systems can be deployed. These systems can be used directly by the advertiser, though they are more commonly used by advertising agencies that offer PPC bid management as a service. These tools generally allow for bid management at scale, with thousands or even millions of PPC bids controlled by a highly automated system. The system generally sets each bid based on the goal that has been set for it, such as maximize profit, maximize traffic at breakeven, and so forth. The system is usually tied into the advertiser's website and fed the results of each click, which then allows it to set bids. The effectiveness of these systems is directly related to the quality and quantity of the performance data that they have to work with - low-traffic ads can lead to a scarcity of data problem that renders many bid management tools useless at worst, or inefficient at best.

Click-through Rate

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Click-through rate or CTR is a way of measuring the success of an online advertising campaign. A CTR is obtained by dividing the number of users who clicked on an ad on a web page by the number of times the ad was delivered (impressions). For example, if a banner ad was delivered 100 times (impressions delivered) and one person clicked on it (clicks recorded), then the resulting CTR would be 1 percent.

Banner ad click-through rates have fallen over time, currently averaging much less than 1 percent. In most cases, a 2% click-through rate would be considered very successful. By selecting an appropriate advertising site with high affinity (e.g. a movie magazine for a movie advertisement), the same banner can achieve a substantially higher CTR. Personalized ads, unusual formats, and more obtrusive ads typically have higher click-through rates than standard banner ads.

CTR is most commonly defined as number of clicks divided by number of impressions and generally not in terms of the number of persons who clicked divided by the number of impressions. This is an important distinction. As a person clicks a single advertisement multiple times, the CTR increases using the latter definition, whereas the CTR doesn't change using the former definition.

Finding your targeted Keywords

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To be able to market your site effectively you need to create a list of all the relevant keywords and phrases that relate to your page. These are the words that you think people would be searching for when they are looking for your site. If you do not have these, then you cannot effectively complete many of the marketing tasks. Such as:-

• Optimize your pages to rank well in the search engines

• Bid on appropriate keywords

• Search for relevant link partners

• Create useful site listing descriptions

• Create useful link text and descriptions

This is a big must do. Without a proper keyword list then you won't be able to put together a good Internet marketing strategy. It's important that you spend a lot of time on your keyword list, and that you get it right. Now we'll give you a step by step guide on exactly what to do to get a great list.

Steps involved in finding keywords

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Step 1. Thinking of your keywords: Make a list of all the words you think relate to your site. Do not go into phrases at this time. A list for a site like ours would look like marketing, promotion, traffic, and hits.

Step 2. Finding what people actually search: Now you need to find out what search phrases people are using that include these keywords, how often these phrases are searched, and which relate to the content of your site. Download a copy of the very useful freeware program called "Good Keywords".

Step 3. Grabbing all the key phrases: You can pick and choose the appropriate keyword phrases from the list given, but to get the very best you need to go a step further... This step is only available to full members.

Step 4. Sorting out the list: It's important that the list is sorted correctly... This step is only available to full members.

Step 5. Removing the irrelevant phrases: If you've got some irrelevant phrases you could be in for some trouble... This step is only available to full members.

Steps involved in Pay Per Click Advertising

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Pay per click or PPC advertising comes in two main forms. You have PPC affiliate marketing, and PPC search engine placement. As most of affiliate marketing has moved toward PPS (pay per sale), the main emphasis for PPC is now on the search engines. You can bid for high placement on the major (and minor) search engines, although your listing will usually appear as a separate advert outside the main search body text. You must be careful with this form of advertising as it is easy to spend your whole budget without receiving much in return. Targeting the wrong terms can mean a lot of costly traffic that isn't interested in what your selling. To get proper results from a PPC campaign you have to be strict with your keywords, careful with your wording, and monitor your statistics.

Step 1. Refining your keywords:

You should have created a long keyword list in the section finding keywords. Now you want to refine this list. When you first created the list you were instructed to remove all the keywords made from searchers that would not be interested in your sites content. Now you need to go through the list and check again. You need to keep as many targeted keywords as possible, but be ruthless with ones that don't properly match. If you are thinking we’ll there is a small chance someone typing that keyword is looking for my site', get that keyword off the list. Otherwise when you move on to the next step that keyword is going to do nothing but cost you money. Untargeted keywords, or keywords that are to general will eat you marketing budget in a matter of hours.

Step 2. Looking at the PPC search engines:

There are several pay per click search engines, the largest being Google AdWords and Overture. They can potentially send you the most traffic, but they are by far the most expensive. We have compiled a list of the top PPC search engines, including minimum deposit and Alexa ranking.

Step 3. First try at PPC:

We recommend that before you dive in with the big expensive PPC search providers, you get a taste for how it all works... This step is only available to full members.

Step 4. Looking at the results:

Analyzing the results properly will show you where the profitability is... This step is only available to full members.

Step 5. Going for the big fish:

Now that you are comfortable with pay per click and it's workings it's time to branch out into the other PPC engines... This step is only available to full members.

What is Affiliate Marketing

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Affiliate marketing is when a company or business gives a reward of monetary value to another person for bringing customers to their website that purchase certain products. The person who brings the customers to the business is known as an affiliate marketer. Basically, they sell the company’s products for them, by sending the customers to the websites to buy the items.

Special links are used to keep track of who brought the customers to the website and how it was done, so the appropriate affiliate marketer gets credit for the sale of the item. The more items the affiliate marketers sell the more money they make for their own business.

While most companies pay per sale that’s made through an affiliate marketers links, some will pay for clicks to the banners that bring a visitor to their site and some will pay just for a good lead. Those who are serious about their affiliate marketing business will use all avenues possible to make their business a successful one.

Affiliate Marketers use websites to lure their customers in with informational content that’s related to the site’s subject. This is a marketing technique that they use to peak a potential customer’s interest and get the site noticed by the search engine. Most affiliate marketers have more the one site to sell more types of products.

The people that chose this kind of business are ones that want to make money while working from their own home office, but they don’t want the hassle of creating the products on their own. This way they can use someone else’s product, promote it and make money off the sales.

To be a successful affiliate marketer, you would need to focus a good deal of time in the advertising and marketing of the products they’re promoting. Anyone going into this business expecting it to be an easy, make money overnight type of deal won’t get very far in the biz. A lot of researching will have to be done as well, to determine what products are popular and worth the effort they would put into the promoting of them.

Finding Your Niche in Affiliate Marketing

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Getting the best results for your affiliate marketing business; starts with finding a niche in the field. Promoting products on topic-related websites keep potential customer’s interest. If a website visitor is interested in the topic of the site, then they will be more likely to be interested in products that relate to the site.

If a website is about gardening, then you would want to promote products that relate to gardening and not ones that relate to beauty products. Your visitors want to find information on gardening and would less likely be interested in even looking at the banners or links to the beauty products.

Before you get a website set up, you will need to figure out what your niche in the affiliate marketing business will be. Use the internet to research what the most popular items are and determine if you would be able to promote that niche well. If there are lots of people using the same kind of niche then there’s probably a good market for it, so check and see what products are out there for that niche.

When you find the products within that niche, you will want to research them to determine if you think those products are ones you want to promote. This would be important as trust is key to getting potential customers to buy products through you. Promoting products that don’t go over well, can hurt your business as your site will be one that stood behind it. You would lose visitors to your site, which would lose you money in the end.

If you already have a website on a topic, you can just search for products to promote on that site. Just make sure they’re related to the site’s subject and they’re worth promoting. Keeping your site in good standing is a priority in your affiliate business.

When you have found products to promote on your site, you will need to check the terms for becoming their affiliates. What would you need to have on your site? Would there be links or banners and how would you make money on it? Is it the type where you make money from clicks, leads or sales? Find out all the information you can before signing up and decide if their terms work for you.

If you feel you need some help in this area, there are some advertising websites, like cj.com, that can help you find the programs that are right for you. This would come with a price though, if you’re willing to pay the cost. Also, if you’re willing to spend some money to make money, there are resource programs of informational products that tell you how to find the niche that will bring you the most money.

Regardless of how you find your niche, you will need to be prepared to do a lot of researching. You should research the affiliate marketing business, products, who are selling the products, niche markets and how popular they are in the internet market field.

How to Choose the Best Affiliate Programs

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There are a lot of affiliate programs out there to choose from. It’s often difficult to know which the best programs to promote are. Here are a few tips to help you find the best affiliate programs:

• Life-time cookies – A really good affiliate program will offer life-time cookies. Unfortunately, some shopping cart systems don’t allow the vendors this feature, which isn’t so great for you – the affiliate. A life-time cookie means that you will get paid for referring a customer who makes a purchase through your affiliate link even if they buy at any point in the future. When looking for a good program, try to lookout for those which offer life-time cookies or at least a minimum of a year. Remember sometimes it takes customers months before actually making a purchase.

• Training and Customer Service – A good program will provide training tools and resources for their affiliates. Ideally, they should have a member’s area where you can log in and grab promotional materials, your links and check your stats and commissions. Good communication is also important. A good affiliate program will respond to your questions in a timely manner. By the same token, a good affiliate will make sure they read all the provided materials provided on the website before contacting the program.

• Sales Pages that Convert – Before promoting a specific product, have a look at their sales page. Does it look like it will convert into sales? If a sales page is sloppy, has grammar and spelling mistakes, or just looks unprofessional, you may not make too many sales – no matter how good the product is.

• Advertisements and Google Adsense – If you’re promoting an ebook and sending customers to a sales page, be weary of sales pages with Google ads or other types of advertisement on the sales page. If you’re working hard to send traffic to that page, it’s not fair that your traffic will be used to make someone else money through ads (without you getting paid anything in return).

• High Sales Minimum – Watch out for programs who ask you to sell a certain amount before being paid. For example if the commissions on a $20 eBook are 10% (that’s $2 per sale) and they ask you to accumulate a minimum of $200 dollars in commissions before they send you payment, that’s a whole lot of books you need to sell before getting paid – 100 books to be exact.

Use Pay Per Click Advertising for Your Business

Fri, 06 Nov 2009 00:00:00 EST

Pay Per Click marketing is one of the highest rated marketing techniques used by affiliate marketers. It has a high success rate in its effectiveness, but if one doesn’t implement this marketing technique properly, it could cost an affiliate marketer more money than it’s worth.

Pay Per Click Marketing is when a targeted ad is placed on a search engine’s results page and an internet user clicks on that ad. The owner of that ad will pay a pre-determined amount for the click that ad brought.

This type of marketing is useful because those looking to purchase items are more apt to view those ads. If they click through to your website and then purchase one of your affiliate products, you have made a sale and will earn commission. If this happens quite often, then the profits you make from the commissions will more than pay for the Pay Per Click ads.

The problem that affiliate marketers face with this type of marketing is when their click through rate isn’t good. That’s when people click on the ads, but don’t purchase any of the products. The owner of the ad is faced with having to pay big money for the ads that aren’t working for them.

In order to avoid this scenario as much as possible, an affiliate marketer would need to do extensive researching and testing of productive keyword phrases to find what will bring the best click through rates for them. They would need to constantly check the ads they have and if they aren’t up to snuff, they should be pulled immediately. Don’t let an unproductive ad remain in place to cause you to lose money.

If you have to pull an ad, then you’ll be doing some more researching to find better keyword phrases to bid on. The cycle continues with testing of the ad to see if it brings a better click through rate than the last one.

You can expect to lose some money with these ads, but when you lose enormous amounts of money due to the ads not bringing sales, then your affiliate business will fail. This may sound scary enough to you to make you avoid this type of marketing altogether, but you shouldn’t think that way.

Pay Per Click is still proving to be one of the best marketing campaigns out there and should be used along with your other marketing techniques. As long as you keep on your toes and constantly test and research the best keyword phrases for your websites, then you’ll benefit from Pay Per Click advertising.

Why Use Pay Per Click?

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Sometime you can not afford to...or simply do not want to wait. Pay per click search engines allow you to list atop search results quickly.

This will allow you to:

• Prototype ideas to track demand before you invest into a new business model or are stuck footing the bill for a new site.

• Quickly gather feedback on market conditions.

• Split test to a live audience and gather results in real time.

Why Use Large Pay Per Click Search Engines?

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When you use large pay per click search engines you guarantee you are getting at least some good traffic, and that your business model is scalable. Smaller engines provide slower feedback loops, and some may not even provide quality traffic.

• The results will be scaleable.

• The feedback will be quicker.

• They offer many great tracking and targeting features free.

• Larger pay-per-click search engines generally present higher quality traffic and are less susceptible to fraud.

• It is less complex managing two or three accounts versus 100 accounts.

• It’s easier to track the ROI on 2 accounts than on 100 accounts.

• Many of the extremely small search engines never have real traffic. You are wasting your time registering with them.

• Even some of the better second tier search engines may waste a big hunk of change.

Landing Page Tips

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Conversion is a large part of how successful a pay per click campaign is. A few tips to improve landing pages:

• Remove navigation: unless it is necessary remove other options. Let people do what you want them to do, and don’t give them many other options.

• Make link text appealing: people tend to glance over copy instead of deeply reading every word. Since links are action point’s people tend to pay more attention to link text. Make sure link text is appealing since it is far more likely to get read than most of the page copy.

• Give them a clue they have found the correct page: Place the words they searched for in large text at the top of the page to show them they are in the right location. If you are a large merchant with many products maybe use something like ‘search results for: their search term’. Typically it is best to point people at a landing page instead of the home page.

• Other ideas: some of the other concepts listed throughout this ebook (such as using short paragraphs and concise subheaders) also apply to landing pages. Corey Rudl constantly retested his landing pages.

Ad Writing Tips

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There are many subtle hints to doing pay per click advertising correctly. A small change in conversion rate can make a huge difference once scaled out across the entire web. A marginal loss that turns into a marginal profit can become an automated revenue stream if you write and target your ads to convert better.

• English to English Conversion: If you are targeting a specific region or country make sure your ads and website make sense to locals using words and phrases that make sense in their dialect.

• Use Specific Words: Choosing a keyword for pay per click ads is similar to choosing a keyword for search engine optimization. You do not want generic terms. Frequently single word terms bring so many competitor clicks, compulsive clicks, untargeted prospects and fraudulent clicks that it is hard to justify buying them. Single words are usually poorly targeted AND more expensive. If you get into bidding wars over general terms you are playing the game all wrong. Actually, the game is playing you.

• Do Not Follow the Crowd: Bid prices may not be justified where they are. Many times people feel they need to have certain terms. Without tracking them, these people lose money and do not know why they are losing. Sometimes people chase a few core terms, which give them an inflated artificial value. If you try to do exactly what the other ads are doing you may fail. In many markets the top listed ad is losing money on each and every click.

Use Creativity to Lower Cost and Increase Conversion Rates

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• Keyword Selection: Think creatively. Try to imagine what your customers may type into the search engine to find what you are selling. You may even want to bid on terms which exist in a question format. Think of your target audience. Maybe these terms are problems that people have. Perhaps these people do not even know your product exists.

• Write Headlines: Some of the most competitive ads in the world are magazine covers in a checkout isle. You may want to glance through a few magazines covers and table of contents to find ways to write headlines and ads that pull sales.

• Place Keywords in Your Ads: Many search engines highlight the words in ads that match the users query. Placing the search term in the ad will help your ad stick out more and improve your click through rate.

• Bid on Current Events & Buzz Words: My cheapest and highest converting ads are frequently ads for industry buzz words that nobody else bid on. The phrase “Nigritude Ultramarine” (a made up phrase from an S.E.O. competition) has sold multiple copies of this e-book. In addition it has introduced hundreds of visitors to my site at 8 cents per click.

• Link to a Landing Page: Link to the exact page you want visitors to see, not to your home page. You may even consider adding a special page to your site that is made exclusively for that pay-per-click program.

Broad Match, Phrase Match, and Exact Match

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Google AdWords and Yahoo! both have different levels of word matching.

Using search term will only return searches ads for the query search term, which is called exact match. Yahoo!’s exact match is a bit fuzzy, matching plurals and some common misspellings. Google’s exact match is more precise, only matching the exact search.

Buying the keyword "search term" will show your ads for any search that has 'search term' in the query (in the same order), which is called phrase match. Buying search term (no quotations or brackets) will show your ads on any search that has 'search' and 'term' in it.

With broad matching, synonyms to search term may also display your ad. If you decide to start off with broad matching you should view the synonyms to ensure none of them are wasteful. This is especially true with acronyms or other terms with multiple well known meanings.

Google offers all three levels of ad control. Yahoo! offers exact match, and groups phrase match and broad match in a category called advanced match.

Pay Per Click Geotargets Customers

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Pay per click advertising has many advantages. Here are just a few:

• Instant Traffic - Pay per click advertising can provide instant traffic to your website. After you set up your account, you see the results immediately. Moreover, if you are willing to outbid your competitors, you are almost guaranteed a top position (assuming you have a decent ad and your landing page is relevant). With regular search engines, nothing is guaranteed. It may take months for your site to get listed in the search engines, and even if it does get listed, it may be buried so far down in the search result pages that nobody will ever find it. Achieving a top ranking in regular search engines takes time and patience -- so much so that companies must devote considerable staff time to it.

• Targeted Traffic - Traffic generated by pay per click advertising is usually more targeted than from organic results because webmasters can control the keywords that they are found under.

• Control & Flexibility - Pay per click advertising offers you greater control and flexibility than regular search engines. As an advertiser, you have complete control over how much you are willing to pay for increased traffic. You can place bids based on your marketing goals and your budget.

• Pay Per Click (PPC) advertising offers you an effective way to attract people.

Disadvantages of PPC advertising

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• Same ads don't fit all: It is not necessary that taking same keywords and ads from Adwords will fit every one in the same manner and pour in conversions. They might not deliver the same results. Your ads needs to be more persuasive and real in order to drive traffics and clicks. Special offers and promotion in your ad will have more effect than an ordinary ad in order to drive traffics and clicks. The basic objective of your ad should be to attract buyers and make them click on your ad.

• A smaller PPC company might not be "connected", in the sense of having the ability to display your ad for good exposure when your keywords are being targeted by people looking for your type product. Also, some PPC companies simply do not have the skills to operate their companies as well as a lot of the larger ones.

• Keyword planning: Keyword planning is very important for your PPC ad campaign as it helps to drive traffic. We should know which keyword is most appropriate to get conversions. Proper research should have been done before setting up the keywords for your campaign. Keyword plays a most important role in your PPC ad campaign. Also make sure to set up negative keywords which mean you don’t want your ad to be displayed when the particular keyword is searched on the search network or content network.

• Many people have lost thousands of pounds on PPC advertising by simply not having a clear understanding of the complexity involved. It takes a while to learn how to bid properly, create compelling ads that are relevant and using these methods effectively in a marketing campaign.

Why use PPC?

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Why use PPC?

* Immediate search presence -- organic SEO can take months to kick in

* Great for seasonal items and time-sensitive promotions

* Great for sites having a hard time getting SEO listings

* Great for new sites to get traffic

* Great for sites with "spider traps" (sites that are hard for spiders to index)

* Sometimes an easier sell to management because concept is similar to traditional advertising

* Easy to track measures of success

* Great for testing (keywords, marketing messages, site design, etc.)

Downsides to PPC?

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Downsides to PPC?

* Can be expensive, depending on how competitive your niche is.

* Bid prices are going up (and will continue to go up).

* Getting more competitive.

* Time and resource intensive to set up and monitor -- not a "set it and forget it" proposition. Google sometimes makes changes that people don't expect, so you need to monitor constantly to ensure you know what's going on.

* Benefits end the moment it's turned off -- unlike SEO, which can lead to long-term ongoing benefits.

* Becoming more complex to run PPC campaigns -- a lot more than just signing up and entering your credit card info. Campaign management should be a full-time job for most companies.

Advantages of PPC over Organic

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Advantages of PPC over Organic

* Minimal ramp-up time.

* Control over placement on search results page.

* Better control over titles and descriptions -- match creative and landing page to the exact query; increased relevance means more conversions.

* Many users don't distinguish between paid and organic results.

Advantages of Organic over PPC

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Advantages of Organic over PPC

* Users show preference for organic listings, especially when doing research.

* Trust bias -- belief by users that #1 ranked site is the best / most authoritative ("halo effect").

* Almost all users look at top organic listings (heat map eye-tracking studies -- "F" pattern visual scan).

* Long term benefits.

Balancing Paid and Organic

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Balancing Paid and Organic

* Most searchers start with organic listings, but 40-50% will go to paid listings if they don't find anything in organic listings.

* Searchers will try more focused searches.

* More "real estate" you occupy on the search page, the more clicks you get.

* Higher exposure builds brand and legitimacy.

SEO combined with paid search (and social media) is a powerful combination. Use PPC to get a fast start, use SEO to get long term results. Use PPC at a higher level until the SEO shows results. In many cases, you can decrease PPC expenditures as you start to rank higher in organic listings.

Optimize your PPC Campaign

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Optimize your PPC Campaign

* Keywords: go very broad (unlike SEO where you tend to be more focused).

* Write better ads. Be different, interesting. Use emotion. Well written, captivating ads get more attention.

* Provide incentive to click: mention compelling offer or special discount.

* Add sense of urgency: time sensitive offer encourages visitors to act now. (BTW, people with direct marketing backgrounds make some of the best ad writers around because they know how to use these principles.)

* Use keywords in your title. Keywords will appear in bold. Single biggest factor on ad performance.

* Include a call to action. Too many people forget to tell folks to click, call, whatever.

* Talk about benefits.

* Differentiate your ad. What makes you special or different from everybody else? Go back to your Unique Selling Proposition. If you can work this into your ad, great! (And reconfirm on the landing page.)

* Pre-qualify your visitors. Remember, you pay for every click, so make sure they're serious clicks. Discourage &lduqo;freebie hunters." Balancing act -- you don't want to scare away too many people.

* Test each ad. Find out what works and what doesn't.

Landing Pages: Why Should You Care?

* Landing page is the destination when user clicks on an ad.

* Landing page acts as bridge between the ad and the sale.

Making a Good Landing Page

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Making a Good Landing Page

* Should be continuity between ad and landing page. Use the same words on the landing page that were in the ad.

* Don't send visitors to a general/generic page (such as the home page). You've caught visitors with a unique ad, so don't send them to a general unfocused home page.

* Focus on one action per landing page. Decide one thing you want the visitor to do and focus the page on that one thing. Remove distractions -- other links can still be below the fold or on the thank-you page.

* Increase the size and prominence of the call to action. Make it obvious and distinctive.

* Use calls to action that imply less committment (instead of "buy now" use "try now" or "add to cart").

* Include your unique selling proposition in the landing page. You should be able to say in your own words what makes your company different/better than your competitor.

* Make copy easy to scan. Most important stuff should be high on page and easy to scan.

* Include trust factors. Testimonials, years in business, full contact information, privacy policy, product reviews and awards, guarantees, secure server indicator, trust seals or certifications, etc.

* Use a professional site design. 46% judge site credibility based on site design and layout.

Create a good landing page

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Create a good landing page

1) Focus! Focus! Focus!

The landing page should be about your product or service. No links to other sites, no advertisements, no "how do you do". When people arrive at your landing page, they should already be predisposed to buy (since you wrote such an excellent ad to get them here in the first place) and are trying to either: a) Get more information about your product or service b) Find the "Buy now" button Use the search term on the page, because searchers will key into the section of the page with their search term.

2) Customize your landing page

Use a different landing page for each group of keyphrases. If you sell CMS and CMS, don't use the same landing page for each. Create a new landing page for each product (or each group of products) and send the clients directly to the page they are interested in.

3) Give them information

If they are not yet sold on your product or service, then they are going to be looking for more detailed information when they arrive at your landing page. Give it to them. You have to convince them that you have the perfect product or service to solve their problem. If they run out of information before they make a commitment to buy, then you have lost them. Nobody will spend money until they are convinced that your product or service is the right choice for them. So prove it.

4) Tell the reader what you want them to do

Use calls-to-action. If you want them to buy your product, than tell them often how to do it ("Click here to buy"). If you want them to call you, post the number up with instructions ("Call us now at 1-800-548-9824"). Repeat it throughout the text, then again in big and bold at the end.

5) Use graphics

Use pictures to sell your product or service. Pictures of the product or pictures of satisfied customers sell. Use them - and use them often.

6) Run tests

Set up two landing pages to see which one converts better. Set up two identical ads and send one to each landing page, then compare conversion rates for each page. Figure out why one converts better and try to improve the other one. Then, run more tests until you are completely satisfied with the results.

Set up your landing pages so that your potential customers arrive for a safe landing. If all goes well, they will step out of the plane with their credit cards already in hand - and their money almost in your pocket.

Should you use PPC or SEO to market your web site?

Fri, 06 Nov 2009 00:00:00 EST

Should you use PPC or SEO to market your web site?

The study confirms that you shouldn't focus on paid search engine advertising. While pay per click can be a good addition to your normal web site promotion activities, you'll receive a better return on investment (ROI) with natural search engine optimization.

Many webmasters that are new to web site promotion choose only pay per click advertising. Optimizing your web pages for natural search engine results involves a lot more work but in the long term, you'll receive a much better return on investment with natural search engine optimization. The numbers speak for themselves.

What is Pay Per Click Internet Advertising â�� Sponsored Listings?

Fri, 06 Nov 2009 00:00:00 EST

What is Pay Per Click Internet Advertising – Sponsored Listings?

PPC advertising are ads that are placed with a search engine company like Google. The website owner only pays for ads when they’re clicked by an Internet user. PPC ads are also known as sponsored ads. Once the Internet user clicks on a sponsored ad, the web owner is charged a click fee and the Internet users are linked and directed to the website or to a specific web page.

Why Pay Per Click Search Engine Advertising?

Mon, 02 Nov 2009 00:00:00 EST

Why Pay Per Click Search Engine Advertising?

Ajiboye is a Google Adwords Certified - logo Did you "build it" but not enough people are coming? If so, you're not alone. Tens of thousands of Web sites get a fraction of the traffic and sales that are possible. Over 80% of all online transactions start with someone typing keyword phrases into a search engine like Google, Yahoo or MSN. Hundreds of millions of searches are conducted each day to find products, services and information. Pay Per Click (PPC) advertising puts ads for your Web site in front of people looking for what you have to offer on Google and other search engines. And unlike other forms of advertising, you only pay when someone responds to your ad. Instead of being in the dark when you advertise in print, on the radio or other methods, results can be tracked to ensure you are getting a positive return on your marketing investment.

Why Our Search Philosophy Works-PPC Management

Mon, 02 Nov 2009 00:00:00 EST

Why Our Search Philosophy Works

PPC advertising has dramatically evolved from the days where you could bid yourself to the top of the results page on any keyword. Today, sophisticated strategies are necessary for even limited success in the hyper-competitive, quality score based landscape of PPC. However, to truly optimize and maximize your PPC efforts, you need an intricate understanding of the paid search algorithms and how to maximize exposure for the minimum Cost-Per- Click (CPC). Through eight (8) years of experience and testing, Ajiboye’s team of SEM professionals have developed the industry’s most cutting edge approach to PPC management. By optimizing Quality Score Indexes through a balance of programmatic CPA based bid management and the expert use of Search Query Control (SQC) principals, Ajiboye advertisers gain a distinct edge over all other competition.

Work with Pay Per Click Experts

Mon, 02 Nov 2009 00:00:00 EST

Work with Pay Per Click Experts

It is unwise to attempt to manage a Pay Per Click (PPC) campaign without seeking professional help. Here are just a few points to consider:

* Receiving visitors from a particular keyword does not necessarily translate into customers

* You want to attract buyers to your site, not browsers

* Setting the precise bid amount to maximize your budget is critical in your online advertising success

* Competing bids change constantly, effecting your rankings and costs daily

* The cost per click is highly dependent on the quality of your campaign in addition to the bid amount.

* Pay per click accounts must be maintained regularly to keep up with the competition and changes in your industry

* Proper conversion tracking, testing and consistent, accurate bid adjustments deliver the most effective results

Ajiboye has Google AdWords Advertising Certified Professionals and other search engine experts on staff to serve you. Our internet marketing team will conduct the necessary research and set up an organized account for you to begin advertising online.

Creating and managing a Pay Per Click account without experience and expertise can lead to wasted advertising dollars. The most common mistakes in setting up a PPC campaign are choosing keywords that are too broad, bidding too high or too low per click, not diligently tracking conversions and failing to test and optimize to improve your return on investment.

AJIBOYE knows how to make Pay Per Click campaigns work for you

Mon, 02 Nov 2009 00:00:00 EST

Ajiboye knows how to make Pay Per Click campaigns work for you.

We offer our professional PPC knowledge and real-world experience to help you get the most results for your money. Our Pay Per Click campaign management services include:

* In-depth analysis of your current pay per click account or industry research if you are just getting started

* Proper keyword research and selection

* Bid recommendations and adjustment

* Account structure and organization

* Ad copy optimization and testing

* Landing page creation and testing

* Submissions to the top PPC search engines

* Regular monitoring and management within a specified budget

* Performance and Conversion tracking

Remember, web marketing campaigns that use a combination of pay-per-click advertising and search engine optimization deliver the most effective and affordable long-term results.

How to start pay pay per click search engine marketing

Mon, 02 Nov 2009 00:00:00 EST

How to start pay pay per click search engine marketing

If you want to start pay per click search engine marketing first you have to do keyword research using some program like Wordtracker. Make a list of keywords related to your product and see daily search volume of those keyword. After that bid on those keyword. Depending on search engine and niche you choose bidding may vary from $1 per click to $100 per click.

Now its time how much you want to spend on pay per click search engine marketing. You have to choose your biding price according to your budget. If you bid too high you will go to low budget and if you bid too low then you will get very low traffic. So you will have to perfectly manage the pay per click campaign so that you will get descent ROI (Return on Investment). Also another work is you have to write a short attractive message about your products that will displayed on the advertisement. The message will be review by the team. After approved your ad will be displayed immediately.

What are the trusted pay per click search engine

Mon, 02 Nov 2009 00:00:00 EST

What are the trusted pay per click search engine

Now the question is which are the best and trusted pay per click search engine. Most of people know about Google adwords. Google adwords is one best pay per click search engine. After google adwords the next two other popular pay per click search engine are Yahoo! Search Marketing and Microsoft adCenter. There are also some other PPC search engine, but above three are most popular. People said that the all above three pay per click search engine can bring quality and targeted search traffic.

How to bid for get better ROI

Mon, 02 Nov 2009 00:00:00 EST

How to bid for get better ROI

Now lets say for a particular search keyword, to be listed on first or second you would have to bid $1 for a click. Lets say again that your conversion rate is 5%, that means out of 100 visitor 5 people buy your products. For 100 people you have to invest $100 as per your biding amount. Again lets say your product cost is $20, then if your conversion rate is 5% you will get $100 by selling product to 5 people. So there is no any ROI (Return on investment). Furthermore if there is other cost like shipment then you will lose more money. Here two things you have to do for increase your ROI. Either you have to bid less amount per click otherwise you have increase your conversion rate. Conversion rate is different for different pay per click search engine. Conversion rate also depend upon the landing page, ad message and the keyword you select.

In this case smaller pay per click search engine work better sometime. Lets say the above example again. For smaller pay per click search engine bidding amounts are low. If the bidding amount is $0.10 per click then you have to invest only $10 for hundred visitor. If your conversion rate is even 1% you can earn $20 for selling one product. So you invest $10 and you get $20. So you see that smaller search engine sometime give you nice ROI. But you have to track every keyword and every campaign to get better conversion.

PPC Management is Our Business

Sat, 31 Oct 2009 00:00:00 EDT

PPC Management is Our Business

Ajiboye has built the most innovative, powerful and flexible pay-per-click management service in existence. We help hundreds of successful companies get the most from their PPC campaigns; our PPC Management services give our clients the competitive advantage needed to succeed in the constantly evolving and dynamic pay per click marketplace.

Why Pick Wpromote For Expert PPC Management?

* Ajiboye creates more value from every PPC advertising dollar you spend.

* Ajiboye is a leader in paid search marketing.

* We specialize in building, optimizing and managing powerful, efficient search engine advertising campaigns.

* Our proprietary technology is world-class.

* Our clients love to rave about us.

Pay Per Click Definition & Information

Sat, 31 Oct 2009 00:00:00 EDT

Definition

Online advertising payment model in which payment is based solely on qualifying click-throughs.

Information

In a PPC agreement, the advertiser only pays for qualifying clicks to the destination site based on a prearranged per-click rate. Popular PPC advertising options include per-click advertising networks, search engines, and affiliate programs.

Paying per click is sometimes seen by some as a middle ground between paying per impression and paying per action. When paying per impression, the advertiser assumes the risk of low-quality traffic generated by the publisher. When getting paid for actions, the publisher assumes the risk of low-converting offers by the advertiser. In the PPC model, the publisher does not have to worry about the sales conversion rate of the target site, and the advertiser does not have to worry about how many impressions it takes to attract the specified number of clicks.

What is Pay-per-Click Advertising?

Wed, 28 Oct 2009 00:00:00 EDT

What is Pay-per-Click Advertising?

Pay-per-Click (PPC) advertising is a form of online advertising which can provide you with an opportunity to buy your way to the top of a search engine result page. This is a highly tactical type of advertising, which allows you to select relevant keywords or phrases which you would like associated with your web site when a search is performed.

Pay-per-Click advertising is no different to other forms of advertising, in that the more money you spend, the higher your website will appear on the results page when people search for your keywords or phrases.

How Does Pay-per-Click Advertising Work?

When you perform a search on Google or Bing for a common keyword such as "investment", you will see results at the top of the page titled "Sponsored Link" or "Sponsor Results". These are Pay-per-Click advertising. Someone has paid money in order for their advertisement to appear when you type in your keyword.

Generally speaking, Pay-per-Click advertisements are ranked on popularity and how much a person pays to advertise for a given keyword.

Why is Pay-per-Click Advertising Effective?

Wed, 28 Oct 2009 00:00:00 EDT

Pay-per-Click (PPC) advertising can be an extremely effective way to advertise your goods and services. The advertisements are set up in such a way that you are essentially advertising directly to your target audience. When a person performs a search by typing in a keyword which is associated with your advertising campaign, the Pay-per-Click advertisement appears in front of them. This occurs at exactly the same time as the potential purchaser is showing interest in your business. As they are actively searching for keywords associated with your business, they actually want to do business with you.

With careful planning and execution, a Pay-per-Click advertising strategy can potentially provide a massive return for your advertising dollar. Search engines play an extremely important role in todays consumer society and Pay-per-Click advertising puts you at the forefront of a consumers mind when they are actively interested in your business.

How to Conduct a Successful Pay-per-Click Advertising Campaign

Wed, 28 Oct 2009 00:00:00 EDT

Identify Your Typical Customer

It is important to target search engines that your target audience are likely to use. Where are your target audience likely to go when they are searching for goods or services? A Pay-per-Click campaign is perfect for establishing or enhancing your brand awareness. You most pay close attention to market segments and they are constantly changing and you can be left behind.

Use Plenty of Relevant Keywords or Phrases

A greater number of keywords or phrases, has the potential to generate more traffic towards your web site. Think carefully about your business, and develop as many relevant keywords or phrases which best describes your business. Consider the likely search terms potential customers may use when they are searching and include those as well. It is also a good idea to include product or service names, associated codes and the location of your business.

Direct Customers to Your Landing Page

Your landing page is the most important page on your web site. This is the page that grabs potential customers attention and invites them to stay and explore. Make sure your pages are easy to navigate and customers can easily find what they are looking. Include your keywords and phrases so that it is obvious why the clicked on your link.

Keep an Eye on Your Results

It is important to continually monitor your results. You will need to track how much you are spending on Pay-per-Click advertising versus the profits generated by the advertisements. The use of tracking tools will provide a measure of which keywords are successful. Be prepared to fine tune your strategy and keep up to date with the latest in online marketplace techniques.

Why Should I Pay to Get Visitors to my Web Site?

Wed, 28 Oct 2009 00:00:00 EDT

If you already have a business that has successfully implemented a search engine optimization strategy, you may be wondering about the benefits of a Pay-per-Click program which encourages people to visit your web site.

But if you can make more money from a visitor to your web site than the cost of getting them there, it sounds a whole lot better! With Pay-per-Click advertising you are only going to attract people who are genuinely interested in your business, as they have just entered one of your keywords into a search engine. So you know they are keen for your business.

You choose the exact keywords and phrases which are relevant to your business and you only pay when a potential customer clicks on your advertisement. So the question is not why should I pay for traffic to my web site, but can you afford to potentially miss out on such a huge revenue stream.

PPC ROI calculators

Wed, 28 Oct 2009 00:00:00 EDT

The biggest thing you need to know when you are implementing a PPC campaign is that in the end, your Return on investment (ROI) is what matters most.

Yes you may get new visitors, yes many more people will know your site, but if you don’t know how much more traffic and how much money you make from such traffic, then it may all well be for naught.

To make sure you know what you get from your PPC advertising dollars, invest in tracking systems that can monitor your sales data. Y

ou can monitor by search engine, by product, or by campaign components. These programs are commonly called ROI calculators. They take an aggregate number of what you have paid for each click, then factor traffic associated with your PPC and compare this with the overall profit margin of your online activity.

Here are some free PPC ROI web sites you can use. Of course there are more, but you should be able to get the idea of what ROI calculators are from these:

http://www.bplans.com/business_calculators/ppc_roi.cfm

http://www.metamend.com/seo-tools/ppc-roi/

http://www.mplans.com/marketing_calculators/pay_per_click_roi_calculator.php

What is PPC ROI and how do you calculate it?

Wed, 28 Oct 2009 00:00:00 EDT

There are many types of advertising available online and one of them is Pay Per Click (PPC). PPC allows you to target your advertising dollars through web search and keywords. If you already know about PPC, then good, keep reading. For those who know PPC but don’t know how you can benefit from it, read on as well. PPC only makes sense when in the end you end up making money for it. That is why you need to know how to do PPC ROI. ROI is return on investment - the profit made from the money you spent. In PPC, calculating ROI can help determine which ads and keywords work for you, hence which ones you should continue using. Here are the terms you need to know:

PPC Ad cost – This is amount you spend on PPC, specifically keyword or key phrase bidding.

Clicks through - This is the number of unique visits to your site that come directly from your PPC ads.

Sales - The number of completed sales or product orders resulting from your click through.

Sales Revenue - The amount of money generated PPC ads for the site or for the product.

Profit – The amount of total money earned, less the product price and the PPC ad cost.

With those numbers, you now need all the info to begin calculating. Just get you profit and deduct the PPC ad cost and you have your net earnings.

How to increase PPC ROI

Wed, 28 Oct 2009 00:00:00 EDT

In the world of web advertising, profit is king. If your online advertising efforts don’t get you return on investment, then you are doing something wrong and just burning through your cash with nothing in return. Here then are some tips to follow in order to optimize your PPC campaigns for maximum ROI:

Track religiously – To make your PPC worth your while you need to know as much as possible about the stats. You need to track every keyword and key phrase religiously and adjust accordingly. You can do this by using PPC tracking software or PPC managers.

Select keywords based on customer’s buying not click through - choose your keywords and key phrases properly, then monitor which ones get the most click through vs the most click through with purchases. Upgrade your bids on the ones that lead to better sales, keep the ones that get a lot of click through, and get rid of the ones that lag behind.

Tracking your PPC success (or failure)

Wed, 28 Oct 2009 00:00:00 EDT

How do you track PPC success? If you are a business website, the main measure of PPC success is twofold. Conversion and overall sustained traffic increase. Some people say the main tracking metric should be increase in click-through but click through without conversion is basically useless traffic and that is not the sort you want.

A conversion is basically a visitor coming from a PPC ad that makes a purchase or order on your site, or one that would make a customer come back to purchase something at a different time. You need to assign a good value to conversions, such as conversion – instant, conversion – delayed, etc. You can also set a value on click through but that should not be as weighty as conversions.

Overall sustained traffic increase is the increase in traffic you get post PPC campaign less the traffic you used to get pre-PPC campaign. If you ran PPC for six months, and you get 500 visitors daily after the PPC campaign, and your previous average was 350 visits, you have a net increase of 150 visits per day that you can probably attribute to PPC (if PPC is the only internet marketing tool you use, which is not recommended.).

You can track all of this by using free tracking scripts such as those given free by Google Adwords, Google analytics, or Yahoo! Search Marketing.

The AdWords Advantage

Wed, 28 Oct 2009 00:00:00 EDT

Google has currently the best PPC system and the good thing is, that it is available for everything. Google has the largest audience and people go to Google to search more than twice that of others. Another Google advantage is that it is available in many languages, giving you an extra market from overseas. Google also has Google Analytics, and although you may pay a certain fee to access that service, it will be well worth it. Google has geo-targeting of up to 99% accuracy and your campaigns may have higher returns compared to any other. Publicly Google has stated their click-through rates are around 5 times higher than the industry standard.

So if you are looking to have the highest impact in terms of your PPC campaign, your best bet is to get it though Google.

Self Managed PPC Campaigns â�� yea or nay?

Wed, 28 Oct 2009 00:00:00 EDT

If you’ve decided on doing PPC for your website, gotten approval from your finance team that you can afford to do so, the next step is deciding whether to do it yourself or hire someone else to do it. But is it wise to self-manage your PPC advertising campaigns?

Yea – You should look seriously into managing your PPC advertising campaign if you are fond of analyzing numbers. You will do a lot of analyzing with PPC, particularly ROI and setting goals for ROI. You will need to look at a ton of numbers such as click-throughs and analyze what your clickthrough. This will also be a good idea if you don’t have the budget to pay another company to run your PPC for you.

You will need good writing skills and patience if you’re doing it on your own.

Nay – If you have the budget for it and not the manpower to spare, you should look into hiring someone, a consultancy maybe – to do your PPC for you. The advantages of that is you will have experienced PPC experts who know how to strategically balance your keyword bids and your clickthrough. They can even probably help you create a system so that you can take over from them after some time.

Why and how to analyze your PPC campaign

Wed, 28 Oct 2009 00:00:00 EDT

You’ve probably heard that PPC is a time and effort intensive type of online advertising campaign and in part it is, but not really as much as other make it out to be. Don’t be put off by that idea. Here are some tips for you in order to get a good handle on your PPC campaign so you can analyze it but at the same time not make it too time consuming.

It is crucial to monitor you PPC campaign as you are paying money every time someone clicks on you ad link. If you don’t monitor your PPC campaign you may just be paying for nothing but a few hundred clicks and nothing else. You pay for the service, you have to know if it is working for you, that’s why you need to analyze it. It is also crucial to the success of your PPC campaign that you pay a reasonable price for each visitor. If you’re overpaying, then it is basically useless.

To monitor your campaign, all you need is a PPC tracker and PPC ROI calculator. PPC trackers and scripts are available from a variety of sources. You can download freeware, you can do a search on Google for paid software or you can get it from the company that you contracted to do you PPC for you. One of the best tools to use is Google Adwords and Google Analytics.

Tips on selecting Key phrases for your PPC

Wed, 28 Oct 2009 00:00:00 EDT

Just like SEO marketing, PPC requires you to think about your keywords and key phrases. Un-optimized SEO or PPC campaigns will not only cost you money but may be detrimental to your online reputation as well. If you advertise falsely or appear in search results that are unrelated to your product or service, then you run the risk of being seen as a spam website eager for clicks even if it is unrelated to the user’s search (needs).

With SEO, you can gamble with having keywords that are slightly related as long as the article jives with the reader’s needs. Not so with PPC. With PPC, just as the name suggests, you pay for every click. Thus, paying for a keyword such as “CAR”, will not get you anything much if you sell “Trucks.” Your goal in PPC is top get what marketers call ‘prospects’ that is prospective customers and clients. While a popular keyword may attract traffic, it is “targeted” traffic that you are looking for.

An importance of Concept - PPC

Mon, 26 Oct 2009 00:00:00 EDT

There are chances that the site is even not viewed by the users, which is not the case on the televisions.Pay per click has a wide variety of versions, most of which change the qualifier.There are some of the advertisers who wait and look out for a change in their sales and also the traffic attracted towards their site.There are many more who look out for something that is corporal and it is the money gained from each of the sales.The importance of these concepts cannot be understated for a webmaster who wants to maximize the profitability of their site.This is a whole new frontier for advertising campaigns, one that has yet to be fully explored and exploited.As a webmaster, you need to understand this concept fully and do some research.

Tips While Running a Pay-Per-Click Campaign

Sun, 25 Oct 2009 00:00:00 EDT

Here are some things you should remember when running your PPC campaign. There is usually some very fierce competition for keyword on one PPC search engine, but not on another. It may be worth your while to select good keywords from other search engines, and get the second best on the highest rated PPC search engine. It all depends on your budget of course.

Make sure you have a PPC click through tracker. You can get these free online or from the tools provided by the PPC search engines.

You have to also remember to be focused on your PPC campaign. Keyword popularity changes almost on a daily basis and you cannot just sign up for PPC and then leave it. It needs to be tweaked regularly for you to get the best results. Compare results for each main keyword in order for you to get the best balance of cost versus results (in terms of click thrus). Remember that the key to PPC success is being able top balance your costs as per the income your PPC brings in.

PPC. Is it the right move for me?

Sun, 25 Oct 2009 00:00:00 EDT

Can you remember a time you went a day without using a search engine, be it Google, Yahoo search, or Bing? Chances are you even have your browser home page on Google. The web is such as vast place that people really need to go through search engines to find the sites they need. They also rely so much on the internet to make purchases, and with that PPC is becoming more and more the best option for internet advertising.

In the early days, PPC was hard to understand and use. Now, it is much easier as PPC search engines have realized the vast potential of PPC earnings. However, it does still take a bit of technical know-how in terms of signing up for an online PPC account and some marketing savvy in selecting which PPC search engine to use but with guides all over the Internet and a little go get ‘em attitude and you should be able to do it fine.

To make things easier, automatic tools have been developed for you to be able to monitor, bid, create PPC ads automatically, help you choose alternate keywords and track your Return on Investment (ROI).

Now since it is so easy to do, the only thing to consider is would it be right for your business. If you have the budget, PPC is a good investment especially if done right. It is usually very effective for online businesses, but it is up to you to determine if it fits into the budget and your business goals.

Top 10 pay per click search engines

Sun, 25 Oct 2009 00:00:00 EDT

For those of you who have decided that you do want PPC and it does fit into your business plans and you have the budget for it, then that’s great. Now the next thing you need to do is to decide on which PPC search engine to use. If you have decided you would like to give pay-per-click advertising a try, the most logical place to start is to choose a search engine on which to advertise. This can be a complex decision in the long run, but in the short term, one of the best options to learn is Google adwords. Without further ado here are some of the top PPC Search Engines, in no particular order:

• Google

• Yahoo!

• MIVA

• Findology

• Ask.com

• Bing (Microsoft)

• Advertise.com

Click Fraud. Be Aware!

Sun, 25 Oct 2009 00:00:00 EDT

One of the scariest things with regards to Pay Per Click advertising is click fraud. Though it works for most, sometimes PPC fails for some because of this. Now there are no solid numbers that anyone can quote, but some people estimate that click-fraud can be up to staggeringly high 15 to 20%. That means 15 to 20 percent of your advertising dollars go down the drain.

It has to be said though that the golden triumvirate of pay per click advertising, Google, Yahoo!, Microsoft Bing do their best to combat click-fraud. They constantly keep a lookout for anyone abusing PPC, but of course not all PPC search engines are created equal.

The problem is multiplied hundreds of times if you are a big company. When you’re big, you have lots of competitors. If you have lots of competitors who click through even just a few times a day (search engines allow same IP to access clickthrough up to certain number of times) that can easily hit you with a big chunk of money that goes to naught. If you are a smaller company, chances are you need not worry too much, but do be aware that it does happen.

Potential Causes of Click-fraud

Sun, 25 Oct 2009 00:00:00 EDT

In my other post, I discussed the issue of click fraud. Click fraud can come in two forms - click fraud sabotage and click fraud scamming. Click fraud sabotage is someone clicking though your ads to use up all your PPC budget and thus boot you out of the top spot. The other one is related to publishers trying to earn more by sending through massive amounts of traffic to your link in order for them to earn.

One major source of sabotage click-fraud is your competitors. If your competitor causes you to use up your advertising budget, that’s one victory for them, while lots of wasted money for you. Another sort of competitor is your competitor for keywords. They can, if incensed that you have bigger budgets, try and force you to lower bids on a keyword so that they can then bid on it.

The other one is possibly the bigger chunk of the click-fraud pie. Unscrupulous publishers, website owners mostly, who earn from programs such as Google Adwords, would request visitors to click on your links. Some require visitors to click on your link before a certain freebie is given, usually software or information, or photos etc. People will then click on your ad although with no intention to buy, they get commission but you don’t get any sales. Although Google has cracked down on this type of behavior, it is, of course, impossible to stop all of it from happening.

The PPC dark side and how to avoid it

Sun, 25 Oct 2009 00:00:00 EDT

A lot of people hail PPC advertising as a good thing for marketers, but PPC does have its dark side. Here are some ‘dark’ things about PPC advertising that you should be aware of and how to avoid them.

PPC is expensive - If unchecked, PPC advertising can cost you a fortune. It may be a simple bidding war over a keyphrase, a mistakenly setup 'autobid' or an overzealous account manager, and you could be saddled with a bill that wont be recouped in the short term.

Can’t easily know for certain if it is worth it - ROI or return on investment is something that is very hard to quantify in normal terms, let alone PPC. To combat this make sure that you find a good PPC ROI calculator and conversion measurement tools, so that you can track whether your pay per click campaigns are generating the desired result.

PPC can give you junk traffic – When you go through the top search engine PPCs, your chances of getting junk traffic is less, but you are never immune to this. All you need is to be set up with unscrupulous publishers and you will get saddled by a lot of useless clicks. Again your best bet is to monitor which keywords are generating the best sort of traffic and keep those while getting rid of the underperforming ones.

Canâ��t decide? Hereâ��s the good side of PPC.

Sun, 25 Oct 2009 00:00:00 EDT

Here are some good points of PPC to help you decide if you are still on the sidelines about it.

PPC advertising can generate traffic straight away. If you need more traffic in a hurry, you need to just spend enough and you can get top spots and lots of potential customers. Once you have enough exposure you can scale down as lots of people already know your site and may be returning for repeat business.

With the help of tracking systems, such as Google Adwords, you can expect to generate targeted traffic within a few days, even hours of starting a campaign.

Unlike SEO, PPC advertising is fast, can quickly get results and can sometimes be cheaper in the long run depending on how you manage it and the ROI that you get.

If you are lucky or your manager for your PPC campaign is savvy enough, your PPC can turn out to be a bargain.

PPC is therefore a balancing act between cost and proper management.

Keep these in mind when entering the PPC realm

Sun, 25 Oct 2009 00:00:00 EDT

1. Do not just bid on keywords or key phrases. It can become really expensive really quickly if you are not careful.

2. People will not search the way you do. They will not key in words the way you would so you better get the opinion of as many people as possible to get the best keywords.

3. Remember to keep your key phrases focused to the ones that new customer and potential repeat customers may want to search for. Never bid for key phrases that are unrelated because you want to build traffic that pays.

4. Make sure clickers know what you are offering. Are you selling? Are you buying? Are you giving free advice or free services? If someone searches for your keyword and that person is only looking for info and she or he clicks your ad, you pay, but she doesn’t buy. Having the right mix of worlds will help you minimize lost traffic and target the right traffic to your site.

5. Consider paying for only click through and not ad views. Ad views can get more expensive without proven returns but click throughs actually get people to you.

6. Number one spot for a key phrase does not translate to number one key phrase earner. Almost monitor your key phrases to see which are performing and keep them.

Production methodology on Pay Per Click (PPC)

Sat, 24 Oct 2009 00:00:00 EDT

Production methodology on Pay Per Click (PPC)

» Comprehensive research on the target market

» Comprehensive research on the key word and key phrases

» Comprehensive competitor analysis

» Landing Page Creation

» Landing Page Optimization

» Budget Fixation

» Ad Copy creation

» Profitable campaign creation

» Regular monitoring and campaign analysis

» Adjustment of the Campaign

Pay per Click defined. The easy way to understand PPC.

Sat, 24 Oct 2009 00:00:00 EDT

The term pay per click can be easily misunderstood. What is it really? Do I pay for every click on my website? Do I pay for every visit? All the confusion stems from PPC being a very young form of advertising. However, you cannot deny the enormous potential it has for increasing online presence and bringing more traffic to websites. Just to be clear, pay-per-click is different from search engine optimization.

Really PPC is very simple; search engines such as Google, Yahoo, or Bing provide keyword listings on a per-bid basis. You need to place a bid for a keyword, for this example, let’s use “Computer” as a keyword. If you place the highest bid for “Computer,” you then rank number one in the keyword paid listings. So say Joe types in “Computer” in Google, your ad will be at the top or right hand side of the screen when the search results are displayed. If you bid a low amount, you get reverted to the back pages and people will only see your ad when they move further down the line of the search results page.

Then, if someone clicks on your PPC ad, they get redirected to your web site, and you are charged for the amount of your bid. So, for “Computer” say your bid was $.25 per click, and you get to the top of the list, and 100 people click on it in a day, that’s 100 clicks X $.25, you get billed $25.00. If you make a sale of $100.00 out of those 100 clicks, your overall earnings are $75.00. Of course, this is a more simplistic view. And that’s essentially how it works.

What are pay per click search engines?

Sat, 24 Oct 2009 00:00:00 EDT

OK, so you’ve heard of pay per click and you want to do that for your website. Where do you go? You go to a pay per click engine. The simple answer to the question what is a pay per click search engine is that it is a search engine that offers pay per click advertising.

The simpler answer to the question is that Pay-per-click (PPC) search engines are the likes of Google, Yahoo search, and Microsoft Bing - the websites that you go to find stuff on the Internet. You pay them money, they put your ads up for you when someone makes a search for a key word related to your business.

Pay Per Click Search Engines do not charge you for the ad you place, just for every time someone clicks on the ad (see other post on what PPC is and how it works).

To date, the most popular PPC engine is Google with their phenomenal PPC advertising program AdWords. Then comes Yahoo!, MSN Live (Now BING), and then to some degree, Ask.com. These are not by any long shot the only PPC search Engines. There are also fringe search engines and niche search engines that an advertiser or web site owner can explore.

The basics to creating a Pay-Per-Click campaign

Sat, 24 Oct 2009 00:00:00 EDT

If you are planning on starting a PPC campaign, then here are a couple of things you need to think about.

Budget – First, decide on your budget. Knowing what your budget is will help you decide on which PPC search engine to sign up with. The better PPC search engines will, of course, cost more but they usually yield the better PPC results.

Keywords – secondly, choose your keywords. You need to select your keywords carefully. Just bidding on the popular keywords won’t cut it as keywords should be relevant to your business.

Ad headline – number three, compose a good headline. The headline will appear on your text ad near the search result. A good ad headline will make the customer want to click on it, and could potentially be the make or break issue when it comes to making your PPC productive and worthwhile.

Get a PPC account - The last step is to sign up for a PPC Search Engine. You’ll need a credit card for that. There is usually an account creation fee and the charges will be according to your bids and limits.

Bidding for keywords - Now you can begin in earnest. Start bidding for keywords, and you’re all good!

Pay Per Click Management

Fri, 23 Oct 2009 00:00:00 EDT

What is Pay Per Click Management?

Pay Per Click (PPC) is an online advertising tool that is used on search engines, advertising networks, content websites and blogs. It allows advertisers to deliver highly targeted advertisements chosen to match the specific interests of search engine users, connecting buyers and sellers in the marketplace. Advertisers bid on keywords that potential customers are most likely to search for when looking for the advertiser's product, paying only when a user clicks on an ad to visit the advertiser's website. This form of advertising is a great compliment to your organic search engine optimization efforts, as the bidding allows advertisers to get to page 1 fast!

Pay per click progam overview

Fri, 23 Oct 2009 00:00:00 EDT

Pay Per Click Progam Overview

Ajiboye provides PPC account management and consulting services in both a supportive and/or a hands-on manner. Unlike some pay per click management companies, we give you full access to and control of your pay per click account, so you own the information. Our campaign management methodology begins with our team of consultants designing your PPC marketing program using our proprietary Invite. Each pay per click manager is a Google Qualified Individual, with extensive advertising experience. Our pay per click specialists assist each new client in developing strong marketing messages to invite prospective customers to the website, optimize landing pages to connect with customer needs, and determine the appropriate action for customers to engage in on the website. Discover the advertising medium that has brought online success to clients just like you!

Pay Per Click

Fri, 23 Oct 2009 00:00:00 EDT

Pay Per Click (PPC)

When you are paid per click, you are only paid when visitors click the advertiser's banner on your site. The amount paid is usually higher than the pay per impression scheme. Whether you get a high conversion rate here depends on the banner (whether it attracts people to click it), although in general, it has a higher conversion rate than the pay per sale method. A high traffic site will probably enjoy a higher click rate than a lower traffic site, although you will probably get better results if your banners are carefully selected to suit the target audience of your site.

Advantages of PPC advertizing

Thu, 22 Oct 2009 00:00:00 EDT

Pay Per Click (PPC) advertising offers you a new, effective way to attract potential customers to your business. Whether you have a Web site or not, you can use Pay Per Click ads to reach customers online. Pay Per Click programs help you build brand awareness, turn visitors into buyers and are a great complement to your existing online and offline ad campaigns.

Pay Per Click Geotargets Customers

Advertising is most effective if you target the right audience. Pay Per Click allows you to focus your advertising to a specific geographic region. If you're a local barber, it helps you target your metro area. If your services or products are more widely available, you can expand your reach for potential customers to your entire state, multiple states or nationwide.

Disadvantages of Pay-Per-Click Advertising

Thu, 22 Oct 2009 00:00:00 EDT

- Every Visitor Costs Money – Some visitors may remember your site and come back again, but overall when you stop paying, the visitors stop coming.

- A High Converting Website is Critical – A good PPC campaign can drive lots of targeted traffic to your site, but if your site doesn’t convince those visitors to convert, it’s all wasted money. A good web marketing company will help to optimize your site to convert.

- Competition is Growing – The amount of competition for those top 10 ad spots is growing every day. This can only drive the cost per click up over time.

So you can see that Pay-Per-Click advertising is useful for getting traffic immediately. It’s important to have a website that effectively turns visitors into customers in order to make more money than you spend. Once you establish that however, PPC can be a powerful and profitable advertising method.

Flat-rate PPC

Thu, 22 Oct 2009 00:00:00 EDT

In the flat-rate model, the advertiser and publisher agree upon a fixed amount that will be paid for each click. In many cases the publisher has a rate card that lists the CPC within different areas of their website or network. These various amounts are often related to the content on pages, with content that generally attracts more valuable visitors having a higher CPC than content that attracts less valuable visitors. However, in many cases advertisers can negotiate lower rates, especially when committing to a long-term or high-value contract.

The flat-rate model is particularly common to comparison shopping engines, which typically publish rate cards.However, these rates are sometimes minima, and advertisers can pay more for greater visibility. These sites are usually neatly compartmentalized into product or service categories, allowing a high degree of targeting by advertisers. In many cases, the entire core content of these sites is paid ads.

Will your landing page deliver?

Wed, 21 Oct 2009 00:00:00 EDT

Sure, you’ve got your pay-per-click advertising campaign underway. You’re using a popular keyword and you find your listing among the top of search engine results. One question, though….where does your link lead your customers? Your homepage? Your FAQs? Your Contact Us page?

If you are website owner looking to make some sales, then you need a landing page. A landing page is where you can talk about your product and what it promises. This is also the point where you can ask your visitors to make a decision – to buy or not to buy.

Well here’s one thing to think of to make sure more of your visitors choose to buy. Does your landing page deliver or disappoint? When they click your link and get to your landing page, will they see your product right away and easily get the special offer you promised in your advert link?

Your landing page should present your product/s clearly, with appropriate and sufficient description and the benefits they can get when they buy it. Is there a downloadable catalogue? Make sure it’s easy for them to find the download link and they wouldn’t have to navigate your site for 5 minutes before they find it. You’re lucky if they stay for 3 minutes even.

One other important thing to ensure is the visibility of your call to action. If your landing page has a lot of text, don’t place your “Buy” button at the very bottom of the page that your customers will have to scroll down for a good 15 seconds to get to it. Break up your landing page copy with several calls to action. If you seriously want the “Buy” button at the very bottom then place links with anchor texts such as “Find out more” or “How to get this product” throughout your copy. Then those with shorter attention spans or are simply ready to buy will get you that ka-ching right away.

Why pay-per-click advertising is good for your business

Tue, 20 Oct 2009 00:00:00 EDT

More and more online businesses are using more cost-effective internet marketing strategies than just placing an ad banner in websites that are visited frequently. Pay-per-click advertising is one of the ways people use to bring in traffic into their website and get those sales up.

The idea behind pay-per-click is simple. You pay ONLY for each time someone clicks on your ad that links directly to your homepage or landing page. What makes pay-per-click advertising tick is that it already targets the specific market you want. Here’s how.

When you sign up with a pay-per-click search engine, load your account with an amount and give them your url, website title and description. Then, you bid on certain keywords for a specific amount. As an example, let’s suppose you own an industrial cleaning business and run a website on it. Then you can bid on keywords such as “industrial cleaning”, “industrial cleaners,” “carpet cleaning” or “window cleaning”. You can also include your location for a more specific and targeted keyword, for example, “industrial cleaning in Colorado”. PPCSEs distribute this data so that search results appear on different sites.

When a person searching for industrial cleaners in Colorado goes to the search engine to look for one, your url, title and description will come up in a list of results. When he chooses to click on your link, an amount equal to your bid for the keyword is debited from your PPCSE account. In short, you only pay for people who are already interested in your service. They are already looking to buy from you or at least inquire about your product or service. PPC is not random but focused.

It is worth trying for every online business and every business with an online presence. Pay less and pay smartly when you use PPC advertising.