How to build a winning Brand!

Sun, 03 Apr 2011 00:00:00 EDT

According to Craig Ress, Entrepreneur Magazine, creating a brand perception requires intrusion. That is a fancy way of asking, how do you get customers to buy from you rather than a competitor?

The idea here is that a truly successful brand will not only get a customer in need of your product/service to buy from you, but will encourage the customer to pick you over the competition!

His solution, which you can read all about in the March, 2011 Issue of Entrepreneur Magazine involves 3 steps:

Craft your Image
Get Known
Know what the customer wants

Easy enough, right? But, how do you really execute these steps?

Is deceptive marketing really good for business?

Sun, 20 Mar 2011 00:00:00 EDT

We received an email from a customer asking what to make of the contents of a service announcement email from her domain name registrar Doteasy.com. ( Redacted copy of email published below )

This raises the question, is deceptive marketing practices like this really, really good for business?

So yes, the IPv4 address allocation is indeed running out. In fact, there is an urgent need for all organizations to expedite full IPv6 adoption and migration plans. Until that happens, all responsible web solution providers are really working hard to allocate use of their existing IPv4 address blocks to customers and systems that critically require unique IPv4 addresses.

So, in essence, what Doteasy.com is doing here is an outstanding example of corporate irresponsibility. For the sake of making an easy sale, they are using FUD / deceptive marketing tactics to sell even more IPv4 addresses, hastening the exhaustion of the limited IPv4 address pool. I guess they don't seem to get the point that running out of IPv4 addresses before IPv6 is fully ready is not really a joke.

AJIBOYE - Commentaries

How to build a winning Brand!

Is deceptive marketing really good for business?